Report: Digital Persuasion

Social media’s empowerment of the individual means anyone can be an influencer. That presents an opportunity and challenge to every cause-minded organization: What does influence truly mean and how do you harness it? To explore these questions, Georgetown University’s Center for Social Impact Communication and Waggener Edstrom conducted an exhaustive study of more than 2,000 digitally engaged cause supporting adults. The study provides insight into the habits, behaviors, and motivations of these individuals, as well as information on how to engage them to produce greater awareness and support of causes.

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Content from this campaign

Events, Media & Communications

Digital Persuasion in Action Rule 5: Build a Digital Persuasion Dream Team by Ensuring All Staff are Members

Innovation & Technology

Digital Persuasion in Action Rule 4: Never stop exploring. Use creative tactics to engage new audiences

Social Impact & Volunteering

Digital Persuasion Action Rule 3: Numbers numb, but stories get stored. Become an expert storyteller to create connections and drive action

Social Impact & Volunteering

Digital Persuasion in Action Rule 2: How Ritz-Carlton Uses Social Media as the Fuel to Build Relationships Online and Offline

Social Impact & Volunteering

Digital Persuasion in Action Rule 1: How the American Red Cross Builds Social Currency

Events, Media & Communications

Digital Persuasion: Social Media Motivates People to Contribute Beyond Clicks

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