Keep America Beautiful/Ad Council Recycling Campaign

Keep America Beautiful/Ad Council Recycling Campaign

The Recycling Campaign, sponsored by Keep America Beautiful and the Ad Council, aims to generate awareness, explain how and where to recycle, mobilize individual ownership and emotional connection to recycling through community building, and transform recycling into a daily social norm. The campaign shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life. Go to www.iwanttoberecycled.org to learn more.

Content from this campaign

City of Austin Partners with Keep America Beautiful and Ad Council to Launch ‘I Want To Be Recycled’ Campaign to Increase Residential Recycling
STAMFORD, CT, May 14, 2014 /3BL Media/ – Keep America Beautiful and the Ad Council announced today that the City of Austin is the first city to partner in the groundbreaking “I Want To Be Recycled” multimedia public service advertising (PSA) campaign. The “I Want To Be Recycled” campaign aims to motivate Americans to recycle every day. Created by San Francisco-based ad agency Pereira...
May 14, 2014 12:00 PM ET
Give Your Garbage Another Life On Earth Day (April 22)
STAMFORD, Conn., April 17, 2014 /3BL Media/ – Keep America Beautiful and the Ad Council announced today the launch of two new Spanish-language television PSAs and a series of infographics charting the journey of recyclable materials. This launch is a dynamic extension of the groundbreaking “I Want To Be Recycled” multimedia campaign and another national call-to-action to give garbage another...
Apr 17, 2014 9:00 AM ET
#BeRecycled Twitter Chat Today!
#BeRecycledChat is today at 1pm EST on Twitter @kabtweet. Recycling experts from Unilever, Institute of Scrap Recycling Industries, Inc., Alcoa,...
Jan 22, 2014 10:30 AM ET
After the ‘Crying Indian,’ Keep America Beautiful Starts a New Campaign
Keep America Beautiful and the Ad Council launched a new public service ad campaign -- “I Want To Be Recycled Campaign” -- which encourages people to recycle more and “give their garbage a new life.”  The following article highlighting the campaign appeared in The New York Times.
Jul 17, 2013 2:00 PM ET
”I Want To Be Recycled” Campaign to Target the Nearly Two-Thirds (62 Percent) of Americans Who Are Not Avid Recyclers, According to New Research Released Today
NEW YORK, July 11, 2013 /3BL Media/—The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public...
Jul 11, 2013 9:45 AM ET

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