UP CARES: Promoting Public Safety in Union Pacific Communities

UP CARES: Promoting Public Safety in Union Pacific Communities

When it comes to transporting the countless items that support Americans' daily lives, safety is Union Pacific Railroad's No. 1 priority. Nothing is more important than the well-being and security of our employees, our customers' freight and the people who reside in the communities where we live and work.

UP CARES promotes public safety in communities, providing a wealth of resources to help our neighbors learn how to behave safely near railroad tracks.

UP CARES activities include:

  • Grade crossing education and enforcement, during which motorists violating rail crossing signage and laws are educated about the dangers of such actions. Related "positive enforcement" initiatives reward drivers who operate safely at grade crossings.
  • Safety trains, hosting local law enforcement, media and public officials and providing them the opportunity to ride in the locomotive cab and see traffic violations from a locomotive engineer's point of view. This also allows Union Pacific to connect with community leaders and help them better understand the railroad's safety focus.
  • Communication blitzes, which educate the public via community events, media outreach and paid advertising. Media outreach coincides with safety trains in UP communities.

For more information, visit UP CARES.

Content from this campaign

Union Pacific's Bilingual Safety Campaign Educates Public
Omaha, Neb., May 20, 2013 /3BL Media/ – Union Pacific Railroad today announced a billboard campaign aimed at encouraging drivers and pedestrians to cross tracks only at approved railroad crossings. At the center of the campaign are billboards that include important safety tips such as "Always expect a train," "Trains travel 41 feet in the blink of an eye....
May 20, 2013 9:00 AM ET
Union Pacific Dispatching Director's Book Teaches Rail Safety
A book written by Deb Ashworth, director-train management at Union Pacific's Harriman Dispatching Center in Omaha, and her daughter aims to teach young Nebraskans about the Cornhusker State's rich history as well as also railroad safety. Ashworth and her daughter, Peru State College education major Marcy Dorram, teamed up to create "The Adventures of LaVerne & Shirley in Nebraska."...
Mar 27, 2013 9:05 AM ET