Business Sustainability: It's More than just the Environment

Business Sustainability: It's More than just the Environment

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Wednesday, April 21, 2010 - 8:44am

CAMPAIGN: Sustainability: Making Business Sense


Are you embracing sustainability as a way to gain a long-term competitive market advantage or just as a marketing strategy?  Does your definition of sustainability only include the environment?  The answers to these basic questions often compartmentalize business strategies and set varying business sustainability efforts apart.  Leading companies are adopting more comprehensive definitions and business sustainability strategies that run consistently through all core functions.  

In a recent Grist Profile of Adam Werbach, thought by many to be a thought leader in sustainability, he discusses his struggles with sustainability in the business world.  His comments align with our sustainability consulting experience in that businesses often fail to make sustainability an engrained part of their business operations.
“The battle I’m trying to fight in the business world is to adopt a broader definition of sustainability that is not just about environmental sustainability.  That’s a limiting factor to sustainability. What are the tools you need to be around for the long term? What is your long-haul strategy?”  Adam Werbach author of Strategy for Sustainability: A Business Manifesto.
His book defines seven principle of sustainability that will ultimately impact business.  Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



Taiga Company