Brand Owners Want Sustainable Packaging: Two Key Lessons for Environmental Leaders

by Elisabeth Comere

Recycling is intrinsically linked to sustainability. We will always produce material things in some form, and it will serve us best in the long run if we can put those materials back into productive use. Recycling is an essential component for minimizing our dependence on natural resources, and it contributes to advancements in market development and green technologies. But recycling has gone beyond accepted to expected, and that fact invites us to address other key variables which contribute to a circular materials economy.

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