6 Key Findings on the Rising Role of Corporate Social Responsibility (CSR)

6 Key Findings on the Rising Role of Corporate Social Responsibility (CSR)

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.@JKGroupInc New study shows rising #CSR awareness & how companies can drive-up #ConsumerEngagement and #BrandLoyalty http://ow.ly/OaLUB

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Rising consumer awareness of Corporate Social Responsibility (CSR)

Thursday, June 11, 2015 - 11:00am

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Across the globe, consumers have come a long way in what they value and can do to make the world a better place through the different roles they play in society. On the one hand, in their primary role as buyers of goods and services, consumers prefer directing their spending in ways that support their beliefs. On the other hand, in their role as employees and shareholders, individuals like organizations that, again, support and promote their values.

A recent nine-country consumer survey of attitudes, perceptions and behaviors around Corporate Social Responsibility (CSR) - 2015 Cone Communications/Ebiquity Global CSR Study – shows that more than being just a consideration in shopping aisles worldwide, CSR is now woven into the very fabric of how consumers lead their lives. The study reveals that global consumers view CSR as a personal responsibility to be integrated and championed - across the things they buy and the companies they work at and invite into their neighborhoods - and are willing to make sacrifices to address social and environmental issues. Click here to read the survey’s six key findings.