Strategic Changes in Disaster Giving
By Gerald McSwiggan, Head of BCLC Disaster Assistance and Recovery
Corporate donations to support relief and recovery efforts in Japan have exceeded $300 million. You can find a full listing of the donors here. For comparison purposes, this is the third-largest corporate response to a disaster, and second-largest to an international disaster since BCLC started tracking this data.
Businesses have also stepped up to help storm-ravaged Alabama (and other southern states affected by the recent tornadoes). Companies around the world have donated more than $20 million to help with the recovery efforts there.
But monetary donations are not the only types of assistance that companies are providing. As I highlighted in a recent blog posting, we are seeing a shift from simple donations to more strategic engagement based on core competencies. Read more and comment >