Sourcing: Evolution and Sustainability

Sourcing: Evolution and Sustainability

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By 2020, 100 percent of General Mills’ wheat will be sourced from growing regions that demonstrate continuous improvement against the Field-to-Market framework of comparable environmental metrics.

Corn is one of the 10 priority ingredients General Mills will sustainably source by 2020. These ingredients represent 50 percent of the company’s total raw material purchases.

Thursday, September 26, 2013 - 1:30pm


A Taste of General Mills

Improving sustainability is a continuing process -- one that General Mills does not undertake alone.
Since 2010, General Mills and one of its partners -- World Wildlife Fund -- have worked together to improve the sustainability of our 10 priority ingredients.
Also, to learn more about General Mills’ mission of Nourishing Lives, read the 2013 Global Responsibility Report: