SAP SME Summit: Millennials Now Influencing B2B Customer Experience
Small-business panelists at SAP conference say Millennial customer experience preferences driving recruitment, B2B technology.
SAP is finding its small and medium-sized enterprise (SME) champions in the Millennial generation, whether they run startups or established family companies. Nowhere was that more evident than at the SAP SME Summit held last week at SAP's Manhattan office. A Millennial-packed customer panel discussed how technology is driving their businesses, not just to succeed but to serve B2B customers with a B2C experience.
According to "Workforce 2020," an Oxford Economics study commissioned by SAP, 51% of executives believe that Millennials entering the workforce are greatly impacting business strategy. By 2020, they'll be 75% of the workforce.
Since 80% of SAP's customers are SMEs, it seems logical for SAP to align its products with them, said SAP CEO Bill McDermott, who also sat on the panel.