The Next Democratic Wave...Moving our Money to Eco-intelligent Banks in Support of our Planet

Would a run on the bank change behavior, cure our planet, help our communities?
Nov 11, 2009 2:33 PM ET

The current challenges taking place in the banking industry are unprecedented and likely to persist well into the future. Yet, there is a select group of banks and credit unions that are experiencing growth and prosperity, under the radar. In fact, these financial institutions are “doing good by doing well”.

Keep in mind, these banks are not looking to exploit customers with higher fees or cut corners when we need them the most, in fact eco-intelligent banks have made a commitment to step up and protect our (stakeholders) interests as a way to achieve triple bottom line balance. That is, environment, enterprise and community all have a seat at the table for eco-intelligent banks.

Eco-intelligent banks as profiled by SustainLINK.org are lending to businesses, they consider societal interests, and perform in a manner that we define as honorable.
 
While the most tangible measure of a banks success is size, it is clear that the power of the depositor can change a bank’s fate forever, including make it a much smaller bank tomorrow.  Although banks would hate to see a percentage of their deposits walk out the door on any given day, would that change the bank’s behavior? A run on the bank and moving deposits to eco-intelligent banks in support of our planet, environment and community would be a great democratic experience, and might even impact our future.

Find Eco-intelligent banks at www.sustainlink.org