How Markets React to CSR Announcements

New Research
Mar 21, 2011 12:35 PM ET

How Markets React to CSR Announcements

Research in the Journal of Operations Management reveals share price drops when firms commit to voluntary emissions reductions. However, share price goes up when firms announce ISO 14 001 certification or corporate donations to environmental causes.

Announcements about new recycling programs, eco-friendly products, or LEED certification are all ignored by the markets.

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