General Mills Joins BICEP Coalition

Jul 28, 2014 1:50 PM ET

BOSTON, MA, July 28, 2014 /3BL Media/ - BICEP (Business for Innovative Climate & Energy Policy) announced today that one of the world’s largest and most storied food companies, General Mills, has joined the BICEP coalition to advocate for innovative climate and clean energy policies.  

BICEP, a project of Ceres, was launched in 2008 with a core group of five companies, including Starbucks, Nike, and Timberland. It has since expanded to 31 leading companies, such as eBay Inc., Symantec and Jones Lang LaSalle, which represent a broad spectrum of business sectors. BICEP members have been vocal proponents of renewable energy, greener transportation, and stricter pollution controls on power plants.

General Mills, with worldwide sales of $17.9 billion, produces and markets foods for more than 100 consumer brands, including Cheerios, Green Giant, Nature Valley, Old El Paso and Pillsbury. The 148-year-old company’s sustainability platform includes goals for sustainably sourcing its top key ingredients by 2020 and for reducing its energy use and greenhouse gas emissions (GHG).

“General Mills has long recognized the need to mitigate the risks that climate change presents to our planet, our business and each one of us. Science-based evidence underscores the urgency to take action and form effective and efficient climate and energy policies,” said Ken Powell, General Mills Chairman and CEO. “BICEP will be a key partner for us as we advocate for large scale progress on this issue.”

In 2005, General Mills pledged to reduce GHG emissions in its direct operations by 20 percent by 2015, and in 2009, it added a goal to reduce transportation fuel by 35 percent by 2015.

Given that nearly two-thirds of General Mills’ GHG emissions and 99 percent of water use throughout its value chain occur upstream of direct operations – primarily in agriculture – General Mills has focused on advancing sustainable agriculture. To this end, General Mills has committed to sustainably source 100 percent of its 10 priority ingredients by 2020. These ingredients represent 50 percent of its total raw material purchases.

General Mills is also working to reduce GHGs from its agricultural products through collaboration with the Michigan Milk Producers Association to measure the carbon footprint of milk production and processing. General Mills is a leader in Field to Market:  The Alliance for Sustainable Agriculture, which among its many sustainability initiatives is addressing GHG emissions stemming from row crops.

To combat GHG emissions from deforestation, General Mills committed to sourcing 100 percent of its palm oil from responsible and sustainable sources by 2015. Deforestation is a major contributor to global climate change, accounting for an estimated 15 percent of global GHG emissions.  Already, General Mills is sourcing more than 50 percent of its palm oil sustainably, and expects to hit 75 percent by the end of calendar year 2014.

By joining BICEP, General Mills has committed to expanding its global sustainability efforts by working with businesses and policymakers to enact meaningful energy and climate policies.

“General Mills is showing increasing leadership on climate change and we are proud to welcome the company as our newest member of BICEP,” said Mindy Lubber, Ceres President. “With General Mills’ global commitment to sustainable sourcing and the work it is doing to reduce GHG emissions in its direct operations and in agriculture, the company brings a lot to the table. We are certain General Mills will be an effective advocate for strong climate and energy policies.”

More information on General Mills’ sustainability efforts is available at


About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.

About Ceres
Ceres is an advocate for sustainability leadership.  Ceres mobilizes a powerful coalition of investors, companies and public interest groups to accelerate and expand the adoption of sustainable business practices and solutions to build a healthy global economy.  Ceres directs Business for Innovative Climate & Energy Policy (BICEP), an advocacy coalition of 31 businesses committed to working with policy makers to pass meaningful energy and climate legislation. Ceres also directs the Investor Network on Climate Risk (INCR), a network of 100 institutional investors with collective assets totaling more than $11 trillion.  For more information, visit or follow on Twitter @CeresNews