Fenton Communications Names Social Marketing Expert Rob Anderson as Managing Director of New York Office

Oct 8, 2009 4:30 PM ET

(3BLMedia/theCSRfeed) NEW YORK, NY Oct. 8 -- Fenton Communications has named Rob Anderson, a nationally recognized expert on social marketing and cause branding as managing director of its New York office.

Anderson was previously executive vice president for GolinHarris and director of the firm's corporate citizenship, social marketing and cause branding practice Change. His public sector clients included the Centers for Disease Control and Prevention, the Food and Drug Administration, National Institutes of Health, American Legacy Foundation, Home Safety Council, Special Olympics, Robert Wood Johnson Foundation, the Ad Council, Campaign for Tobacco Free Kids and the National Alliance for the Mentally Ill, among other non-profits and government agencies. He has also advised corporate clients including State Farm, Lowe's, Toyota, PacifiCare, Capital One, and Burger King Corporation.

"Rob's arrival signals a renewed focus on the socially responsible business space and behavior change campaigns. His skills and experience greatly complement the advocacy and non-profit expertise of our staff," said Fenton's CEO David Fenton.

Anderson was a chief strategist on truth(r), the hard-hitting counter-marketing campaign created by the American Legacy Foundation and funded by the 1998 settlement between the tobacco industry and 46 states. The campaign's unconventional approach - engaging teenagers directly in creating a campaign that took on Big Tobacco's deceptive marketing practices - is now a model for public health initiatives and grassroots movements around the world. A study focused on the period of 2000-2002 published in the American Journal of Public Health found there were 300,000 fewer youth smokers because of the truth(r) campaign. At Fenton, he will co-lead with Erin Hart, the firm's health and social marketing practices.

"Rob values building cultures of collaboration, creativity and quality. He inspires trust from his clients and from his colleagues," said Fenton's Chief Operating Officer Lisa Witter.

Prior to joining Fenton, Anderson founded his own educational services company, Jabberu (www.jabberu.com), which promotes learning another language and about other cultures at a young age. Since opening in 2007, the company has become the leading provider of early childhood language learning in the Washington, D.C. area with plans for national expansion.

About Fenton Communications

Fenton Communications is the leading advocacy public relations firm in the U.S., with more than 25 years of experience helping organizations accelerate progress. Using a full range of multimedia services - from strategic planning and media relations to advertising and online marketing and social media - Fenton communications helps clients protect the environment, improve public health and advance human rights. For more information, visit http://www.fenton.com.

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