Christina Skonberg Is On a Mission

Sep 24, 2019 1:45 PM ET

Originally published by Kiss the Ground

Can business be a force for good? Christina Skonberg is on a mission to see that it can. Learn more from General Mill’s’ Senior Sustainability Analyst about how one of the world’s largest and most successful companies is approaching regenerative agriculture. 

Kiss the Ground: How would you describe your work in the context of regenerative agriculture?

Christina: I’m thrilled to apply my background in agricultural science to the corporate sector. Having come to General Mills with a goal to help influence the way large food companies think about farmers and farming, I couldn’t be prouder of how we’re advancing regenerative agriculture while also recognizing that we still have a lot to learn. 

50% of our company’s greenhouse gas footprint comes from agriculture. Understanding that the way our ingredients are grown represents our biggest lever for positive influence, my work within the Triple Bottom Line Operating Unit—which includes the brands Annie’s, Cascadian Farm, Epic, and Muir Glen—focuses on our ingredient sourcing strategy and measuring the impact it has on three key outcomes of interest in agriculture: soil health, biodiversity, and farmer economic viability.

Read the full interview