AccountAbility CEO, Sunny Misser, Interviewed by NAREIT (National Association of Real Estate Investment Trusts)

AccountAbility CEO, Sunny Misser, Interviewed by NAREIT (National Association of Real Estate Investment Trusts)

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Sunny Misser

Friday, February 12, 2016 - 12:30pm

CONTENT: Press Release

MIAMI, February 12, 2016 /3BL Media/ - AccountAbility CEO, Sunny Misser, discussed the future of sustainability in the real estate industry in an interview with NAREIT (National Association of Real Estate Investment Trusts) on January 27th. The interview was conducted at NAREIT’s annual conference of sustainability practitioners at the Ritz Carlton-Coconut Grove in Miami, FL. In his interview, Misser outlined the key sustainability trends in the real estate industry today.

Misser noted that one of the dominant trends he is seeing within sustainability today is the issue of reporting and disclosure. “The statistics are very telling,” Misser said. He noted that more than 93 percent of the Global Fortune 250 companies report on sustainability matters, and just over 50 percent of Fortune 1000 companies report on sustainability issues in their annual report. Turning specifically to real estate, Misser said sustainability reporting is largely a standard global practice at this time.

A second dominant trend in sustainability today involves the proliferation of standards, Misser said. “There’s a glut of standards and most of our clients are struggling to navigate around that,” according to Misser. Within the next three to five years, Misser said he expects to see both a consolidation of standards into a handful of broad-based platforms, as well as industry-specific guidance.

A third major trend is mainstreaming, or the concept that broad-based sustainability measures and metrics are becoming more integrated into business operations and processes, Misser observed.

Meanwhile, Misser highlighted that all of the various sustainability standards are based on voluntary disclosures. “As I see it, there are two sides to the coin. One side is about standards -- the principles, objectives and metrics -- but the other side of the coin is enforcement,” he said. Standards will stick if there is an enforcement mechanism and there are consequences of non-compliance, Misser added. And while he does not advocate either for or against an enforcement mechanism, Misser stresses that it is “the other side of the coin that is necessary to maintain balance and ensure things move forward.”


About AccountAbility

AccountAbility  is  a leading  global  research,  consulting  and  standards  organization  providing innovative  solutions  to  the  most  critical  challenges  in  corporate  responsibility  and  sustainable development.  Since  1995,  we  have  been  helping  corporations,  non-profits  and  governments embed  ethical,  environmental,  social  and  governance  accountability  into  their  organizational DNA.  Our  unique  value  proposition  brings  together  leading-edge  research,  widely  applied standards  and  strategic  advisory  services  to  deliver  practical  solutions for  our  clients  and  the global community at large.