Responsible Business & Employee Engagement

Reimagining Phoenix: A Citywide Campaign to Turn Trash Into Resources

Feb 25, 2014 5:30 PM ET

Campaign: Sustainable Brands '14 San Diego

Still taken from the video "Reimagine Phoenix: Transforming Trash Into Resources" | Image credit: City of Phoenix/Citizen Group

Citizen Group began working with the City of Phoenix to develop the “Reimagine Phoenix” campaign roughly a year ago. Why this, and why now? With a population of four million people, Phoenix is the 10th-fastest-growing metro area in the US. As such, the quality of life most of us take for granted is at risk if local residents don’t begin to adopt ways to lessen their shared impact.

Reimagining Phoenix: A Citywide Campaign to Turn Trash Into Resources

More from Sustainable Brands

Join 3BL at SB’23 San Diego!

Sustainable Brands Welcomes Samuel Monnie to Leadership Team

Marketing Industry Launches New CMO Sustainability Accelerator Collaborative

New Research From Sustainable Brands and Ipsos Highlights Consumers' Willingness to Leverage Their Buying Power to Support Companies' Good Works

ANA and Sustainable Brands Forge New Alliance to Promote and Enable Sustainable Growth

96% of Americans Engage in Sustainable Behaviors, Per Findings From SB Brands for Good, Part of Sustainable Brands

SB Brands for Good Partners With Ipsos to Uncover Global Insights and Trends on Consumers' Adoption of Sustainable Behaviors

Brands for Good Marks Its Second Anniversary With New Research, Tools and Members, Including Mastercard, Johnson & Johnson Consumer Health, and Mccormick & Company