How nonprofits can get into the script of Hollywood’s big new campaign about volunteering

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60 TV shows are writing service into their scripts in Oct. VolunteerMatch is making sure nonprofits can play a role. http://3bl.me/2apr4t

Summary

From October 19-25, more than 60 network TV shows will spotlight the power and personal benefits of service with storylines and characters talking about volunteering. VolunteerMatch is making sure America's charitable organizations can play a role, too.

Wednesday, September 30, 2009 - 9:00am

NEWSROOM: VolunteerMatch

CAMPAIGN: Engaging Volunteers: The VolunteerMatch Blog for Social Change Organizations

CONTENT: Blog

With the Obamas volunteering on MLK Day, the Major League Baseball All-Star Game video with five living Presidents, United We Serve, and the first-ever 9/11 Day of Service, it's already been an historic year of promotions about making a difference.

But the exciting dénouement comes next month, with the Entertainment Industry Foundation arranging for 60 TV shows to work service into their scripts.

Here's an easy way for America's nonprofit organizations to participate.

Click here to read more...

For More Information Contact:

Robert Rosenthal

Director of Communications
VolunteerMatch
415.241.6865

www.volunteermatch.org
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