Green Chemistry: The Secret Behind Sustainable Product Development

Green Chemistry: The Secret Behind Sustainable Product Development

Image credits: Alex Kondratiev and Louis Reed via Unsplash

Image credits: Alex Kondratiev and Louis Reed via Unsplash

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It’s important to raise awareness of how green chemistry can reduce the impact of products and services. On @TriplePundit, @SAGlobalCit_JW shares how @MilliporeSigma added transparency to the process to help affect change: http://bit.ly/2LZsKYH
Friday, December 20, 2019 - 9:35am

CAMPAIGN: Greener Products and Solutions

CONTENT: Article

In some respects, global brands are victims of their own success. Once attached to a brand, loyal consumers are reluctant to change, and brands become wary of changing the product formulas that those customers know and love. 

Jeffrey Whitford, head of corporate responsibility and branding for the research and biotech company MilliporeSigma, described the challenge last week in an interview with TriplePundit.

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CATEGORY: Environment