Green Chemistry: The Secret Behind Sustainable Product Development
Dec 20, 2019 9:35 AM ET
Campaign:
Greener Products and Solutions
Originally published on TriplePundit
In some respects, global brands are victims of their own success. Once attached to a brand, loyal consumers are reluctant to change, and brands become wary of changing the product formulas that those customers know and love.
Jeffrey Whitford, head of corporate responsibility and branding for the research and biotech company MilliporeSigma, described the challenge last week in an interview with TriplePundit.
