Ecocentricity Blog: The Triple Bottom Line Approach

Ecocentricity Blog: The Triple Bottom Line Approach

By: John A. Lanier
tweet me:
This week's #Ecocentricity blog is a reprint from the guest blog that @johnalanierRCAF wrote for @GSIC_ about the #triplebottomline

Multimedia from this Release


"True triple bottom line thinking is not about doing well and doing good, but rather about doing well by doing good. Strong triple bottom line companies seek to operate in a way that creates value in all three realms simultaneously. It’s about more of all, not some of each, and it requires a business to be honest about the harms it inflicts and authentic in seeking to eliminate those harms."

Wednesday, May 15, 2019 - 9:30am

CAMPAIGN: Ecocentricity Blog


I’m taking the week off, and this time I’ll just point you to another thing that I wrote! My friends at the Georgia Social Impact Collaborative were kind enough to host a guest blog of mine about the triple bottom line. I hope you enjoy, and I’ll be back next week.

Reprinted from Georgia Social Impact Collaborative:

I wonder how linguists feel when they hear frequently misused words and idioms. Is it like nails on a chalkboard, or do they find this vernacular normalization to be fascinating? Do they ever accidentally use them, or avoid them like the plague? Do they feel a compulsion to inform the speaker of their misstep, or let the mistakes just pass by? Irregardless…er…I mean……regardless, as a non-linguist myself, I am quite tickled when I hear them pop up.

My favorite one is “I could care less.” It literally means the opposite of the intended and correct expression “I couldn’t care less.” That one is rather tickle-inducing. Runners up in my book include “for all intensive purposes” (it should be “for all intents and purposes”) and “they did a 360” (it should be “they did a 180,” as in degrees, unless you mean they did not change at all).

There is another commonly misused phrase, this time from the world of environmental sustainability, and I have to admit that I’m a bit less tickled when I hear it incorrectly utilized: the triple bottom line.

Read the full blog.



I wrote a book! Mid-Course Correction Revisited is on sale now. Check it out.


Valerie Bennett
+1 (770) 317-5858
Ray C. Anderson Foundation
CATEGORY: Environment