Meet the Team
Dave Armon, Chief Executive Officer
Dave joined 3BL Media in 2014, serving first as CMO and a member of our board. A former journalist, he spent 20 years at PR Newswire, where he was president and COO. His experience in marketing and PR software includes developing the social media monitoring platform Techrigy (sold to Alterian), PR workflow platform dna13 (sold to CNW Group) and broadcast intelligence platform Critical Mention. A New Yorker, Dave enjoys mentoring young professionals, travel, Scrabble and swimming.
Find Dave on LinkedIn & follow him on Twitter
Karen Robinson, SVP of Product & Technology
Karen has been with 3BL Media since 2011 and represents the team from Philadelphia. She oversees product and technology capabilities, user and audience experience. Karen joined 3BL Media after eight years with nonprofits in community relations and fundraising capacities. Outside work, Karen spends time with her husband and family, stays active with yoga and kettlebell strength and conditioning and is hanging in there with the Walking Dead.
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Katie Buckland, SVP of Business Development
Katie has led the 3BL Media sales effort since 2010 and brings enthusiasm and expertise to the team from Texas. She holds a degree in Government from the University of Texas at Austin and has a background in public policy, nonprofit fundraising and internal corporate responsibility. Beyond 3BL, Katie’s many labels include Longhorn football fan, horrible yet passionate car singer, wheaten terrier lover and her favorite—mom!
Find Katie on LinkedIn & follow her on Twitter
Rachael Mason, VP of Client Services
Rachael leads the client services team and has worked with our clients since 2012 to shape their CR and sustainability stories to reach target audiences. Rachael holds an MS in Communications and Information Management from Bay Path College and a BS in Business Management from Westfield State University. Based in Durham, North Carolina, she's passionate about the role of women in business. At home, you'll often find her outside enjoying the Southern climate with her family and pets.
Find Rachael on LinkedIn & follow her on Twitter
Stephanie Conzelman, VP of Strategic Services
Stephanie manages our robust client base, advising organizations on best practices in CR communications. Over 25+ years, her careers have encompassed an art auction house, a global bank, investor relations, her own start-up organization and a host of others—all with a focus on marketing and public relations. She has a BA in Fine Arts and French from St. Lawrence University, enjoys coaching skiing at Sugarloaf Mountain in Maine and the journey of raising two young adult children.
Find Stephanie on LinkedIn & follow her on Twitter
Lynne D. Filderman, Executive Producer of 3BL Forum
Lynne's 35+ year professional life began in the technology policy arena and evolved into a career as an independent consultant bringing her expertise, skills, and passion to create strategic, world-class, and innovative corporate and nonprofit programs and partnerships. Here are some of the companies and organizations she has worked with, including Sesame Street, Booz Allen Hamilton, PGA’s Booz Allen Classic, American National Red Cross, America’s Charities, and Charities@Work. Lynne has an MA in Science, Technology and Public Policy. She is a proud native of Washington, D.C. and left the cold to live in Miami Beach, Florida.
Leon Kaye, Executive Editor, Triple Pundit and Director, Social Media & Engagement
Leon makes the business case for sustainability with 3BL Media and on TriplePundit. Based in Fresno, CA, Leon has written for TriplePundit since 2010. He manages social media for 3BL Media, and is now Executive Editor of TriplePundit.He has lived across the U.S. as well as in South Korea, Abu Dhabi, and Uruguay. You can follow him on Instagram at GreengoPost.
Meet the Team
John Arvanitis is a Media Consultant for 3BL Media. His fascination with the business case for sustainability began at Western New England University where he studied Sustainability with a focus in Marketing and Management. Since graduating, John has worked for sustainable energy cooperatives, nonprofit arts organizations, and a startup cultural magazine. When away from the desk, John is reading, listening to podcasts, playing video games and writing for publications like Juxtapoz Magazine and Boston Art Review.
LinkedIn: https://www.linkedin.com/in/john-arvanitis-40104072/
Charlie Calatayud is a Strategic Services Representative for 3BL Media responsible for prospecting and acquiring new clients. He has a passion for getting to understand customer needs and building meaningful business relationships. Prior to joining the 3BL Media team, Charlie helped establish a local Middle Eastern restaurant renowned for his personable customer service. Holding a BA in Business Management from UMass Amherst and a lifetime SCUBA certification, Charlie enjoys the small things in life like cooking, playing acoustic guitar, and listening to Red Sox games.
Francisco is Director of Enterprise Sales at 3BL Media. His career in sales and marketing with international organizations has given him experience in multiple SaaS Technologies, Social Media Strategy, Crisis Management, Brand Awareness, and PCI Compliance. With his help, clients have made better business decisions while creating meaningful strategic partnerships. Native to Mexico City, Francisco loves to travel, learn languages, cook, & currently lives in Utah with his wife and two daughters.
Carreen Cook is a Senior Content Specialist at 3BL Media. Before working at 3BL, she was the Website Supervisor for an online retailer where she wrote copy and created product pages. In her free time she knits, gardens, and cares for her quirky pets.
Brent Danley is a full-stack web developer/Technical Lead for 3BL Media. He has worked at myriad companies in southern Maine, where he lives, building and maintaining web software that ranges from cutting-edge mobile applications to critical enterprise websites. Brent has a BS in Computer Science from Wichita State University. His specialty is responsive front-end development and his passion is providing the best experience for the user. When he’s not tapping away on his Mac’s keyboard, he might be piloting a Cessna up the Maine coast with his three daughters aboard or trying to hit a tennis ball with as much spin as is physically possible.
Ryan has spent his whole life in Massachusetts and has lived in downtown Northampton for the last 10 years. He enjoys hiking in New England, watching stand-up comedy and he practices meditation daily.
Kate holds a B.S. degree in Communication and Graphic Design from Eastern Connecticut State University. Prior to working at 3BL, she designed websites for live entertainment venues and freelanced on independent films throughout the northeast. In her spare time, Kate studies 3D Animation, and enjoys hiking, reading, and writing short stories. She's looking forward to helping 3BL Media clients share their sustainability initiatives with the masses.
Kirsten Hipsky comes to 3BL from a lifetime in business, from growing up in her family's retail store to working for over ten years as Design Manager for a major online craft retailer. She continues to publish knitting patterns while freelancing as a technical and copy editor.
She’s passionate about slow fashion, sustainable agriculture, and gardening with native plants, and she holds a BA in Liberal Arts from St. John's College. In her free time she enjoys learning Spanish and Javascript, wrangling sheep, crafting, getting her hands dirty in the garden, and taking very long walks in the woods.
As Directorof Brand Marketing, Margie shapes 3BL Media's brand identity through integrated marketing strategies and brand campaigns. Margie is passionate about crafting innovative content and high-impact events that engage consumers. She graduated with a B.S. in Public Relations from Champlain College. Outside of the office, you can find her cycling through the Pioneer Valley, hiking in the Adirondack High Peaks or sampling a flight of craft beer at the nearest microbrewery.
Nick is a Support Analyst at 3BL Media. Prior to 3BL, he worked at Apple Holyoke in business operations and holds a BA in Political Science from the University of Massachusetts, Amherst. In his free time, Nick enjoys plant-based nutrition, coding, and eSports.
Robbie Lock is Executive Director of 3BL Association. A passionate sustainability professional, Robbie’s career began on rooftops installing solar energy systems. As a consultant and in-house manager for Fortune 500 companies he advanced business and social value. In NYC, Robbie scaled a zero-waste program across 1,700 public schools. Robbie holds a BA in Philosophy from Wheaton College (MA) and a MSc in Sustainability Management from Columbia University. He lives in Northampton, MA with his wife and daughter and is pursuing membership in the Catskills 3500 hiking club.
Briana is a Director of Business Development on the East Coast. Her past experiences include sales roles at Cision and FierceMarkets, where she assisted clients looking to increase their exposure and audience reach through their communications efforts. Prior to sales, Briana traveled the world performing as a vocalist on cruise ships for several years. Outside of work, she loves singing in her band on weekends and hanging with her fiancé Matt and her puppy Valerie.
Based in Philadelphia, Mary Mazzoni started writing for TriplePundit back in 2013. She is now the Senior Editor of 3p. Her recent work can also be found in Conscious Company, AlterNet and VICE's Motherboard. Follow Mary on Twitter.
Travis is the Accounts Supervisor for 3BL Media. He brings several years of experience from the world of digital news and advertising, and is excited to partner with 3BL’s clients in achieving their CSR goals.
A New Jersey native, Travis holds a B.A. in History from Ramapo College. He left the Garden State for Western Mass. in 2012, where he now lives with his wonderful wife, their spoiled cat, and what some might call an excessive number of books.
Twitter: @Travis3BL
LinkedIn: https://www.linkedin.com/in/travis-nicol-a630ba52/
Sam is a Marketing Associate here at 3BL Media. He is a native of upstate New York and holds a B.S. in journalism from Utica College. Originally planning on entering the print/digital news industry, Sam is now focused on applying his passion for writing and graphic design to create quality content for 3BL Media. When away from the office, he enjoys rooting for (and stressing over) his favorite teams, the Buffalo Bills and the Buffalo Sabres.
Sam is part of the Client Services team where she helps clients share and distribute their messages and stories. Sam holds a BA in Communications from Westfield State University. Prior to 3BL, she worked in the Direct Marketing department at a major fashion retailer where she created and maintained product on the eCommerce website. She spends her time outside of work following sports and her fantasy teams. She also enjoys the outdoors and finding new places to explore.
Bill Wolfrath is Senior Software Developer at 3BL Media, and generally fanatical about all things Drupal. A native New Yorker and Computer Science graduate of NYU, he has been developing web applications in many languages over the last 20 years, from C to Java to Perl to Python, but also is an amateur artist and has spent a lot of time working with the visual and creative aspects of development as well. As a former freelancer and consultant, Bill has worked solo, as part of teams, and has had some role in almost all aspects of the IT world. When not at a keyboard, he can most likely be found bike riding, watching the Yankees, or scouring the city for the best pizzerias and seafood restaurants he can find.