Meet the Team
Dave Armon, Chief Executive Officer
Dave joined 3BL Media in 2014, serving first as CMO and a member of our board. A former journalist, he spent 20 years at PR Newswire, where he was president and COO. His experience in marketing and PR software includes developing the social media monitoring platform Techrigy (sold to Alterian), PR workflow platform dna13 (sold to CNW Group) and broadcast intelligence platform Critical Mention. A New Yorker, Dave enjoys mentoring young professionals, travel, Scrabble and swimming.
Karen Robinson, SVP of Product & Technology
Karen has been with 3BL Media since 2011 and represents the team from Philadelphia. She oversees product and technology capabilities, user and audience experience. Karen joined 3BL Media after eight years with nonprofits in community relations and fundraising capacities. Outside work, Karen spends time with her husband and family, stays active with yoga and kettlebell strength and conditioning and is hanging in there with the Walking Dead.
Katie Buckland, SVP of Business Development
Katie has led the 3BL Media sales effort since 2010 and brings enthusiasm and expertise to the team from Texas. She holds a degree in Government from the University of Texas at Austin and has a background in public policy, nonprofit fundraising and internal corporate responsibility. Beyond 3BL, Katie’s many labels include Longhorn football fan, horrible yet passionate car singer, wheaten terrier lover and her favorite—mom!
Rachael Mason, VP of Client Services
Rachael leads the client services team and has worked with our clients since 2012 to shape their CR and sustainability stories to reach target audiences. Rachael holds an MS in Communications and Information Management from Bay Path College and a BS in Business Management from Westfield State University. Based in Durham, North Carolina, she's passionate about the role of women in business. At home, you'll often find her outside enjoying the Southern climate with her family and pets.
Leon Kaye, Executive Editor, Triple Pundit and Director, Social Media & Engagement
Leon makes the business case for sustainability with 3BL Media and on TriplePundit. Based in Fresno, CA, Leon has written for TriplePundit since 2010. He manages social media for 3BL Media, and is now Executive Editor of TriplePundit.He has lived across the U.S. as well as in South Korea, Abu Dhabi, and Uruguay. You can follow him on Instagram at GreengoPost.
Briana Marcantoni - VP of Business Development
Briana works on the East Coast. Her past experiences include sales roles at Cision and FierceMarkets, where she assisted clients looking to increase their exposure and audience reach through their communications efforts. Prior to sales, Briana traveled the world performing as a vocalist on cruise ships for several years. Outside of work, she loves singing in her band on weekends, hanging with her husband Matt and her puppy Valerie.
Meet the Team
John Arvanitis is a Media Consultant for 3BL Media. His fascination with the business case for sustainability began at Western New England University where he studied Sustainability with a focus in Marketing and Management. Since graduating, John has worked for sustainable energy cooperatives, nonprofit arts organizations, and a startup cultural magazine. When away from the desk, John is reading, listening to podcasts, playing video games and writing for publications like Juxtapoz Magazine and Boston Art Review.
LinkedIn: https://www.linkedin.com/in/john-arvanitis-40104072/
Tom O'Connell serves as Director, Business Development for 3BL Media, working out of metro Detroit. Tom brings nearly 20 years of experience in the news distribution industry, including time at both Business Wire and PR Newswire. As a past president of the Detroit chapters of both PRSA and IABC, he has a passion for communications and service to the industry. With a collegiate background in journalism and history, Tom is a longtime "news junkie". Outside of work, he enjoys spending time with his family and attending his two daughters' athletic and academic events.
Michele is a Content Specialist at 3BL Media. She received a Bachelor of Arts from Boston University where she studied Environmental Analysis and Policy. She worked for an environmental sustainability consulting firm in Los Angeles before joining 3BL Media. She now lives in Massachusetts. In her free time she enjoys running outside and reading.
Barsha is an accomplished IT projects delivery management professional with experience in global financial services, multinational retail and embedded technology startup. She has extensive expertise in prioritizing and planning concurrent projects; overseeing test and release management; formulating, gathering and analyzing business and technical requirements; and directing technical governance. Natural, collaborative professional able to coach and mentor globally-distributed teams, facilitate global client interactions, and effectively liaise between technical, business, and project management functions. Originally from India, she is based in Southern New Jersey where she lives with her husband and daughter.
Carreen Cook is the Content Specialist Manager at 3BL Media. Before working at 3BL, she was the Website Supervisor for an online retailer where she wrote copy and created product pages. In her free time she knits, gardens, and cares for her quirky pets.
Ryan attended Bryant University and Western New England University where he studied Marketing and Communications. A former GameStop Store Manager and Schedule Planner at Apple Holyoke, he is now applying his attention to detail on the 3BL Media content team. Ryan has spent his whole life in Massachusetts and has lived in downtown Northampton for the last 10 years. He enjoys hiking in New England, watching stand-up comedy and he practices meditation daily.
Alicia Dessereau is a Media Consultant for 3BL Media. She has a broad range of experience from retail marketing to assisted living sales and marketing. In her free time, she is a runner and loves to be active, is a floral designer, and enjoys spending time with her dog.
Stephanie Geiser comes to 3BL Media with years of experience in nonprofit management and retail analytics. She is passionate about zero waste and seeks to make her own household as sustainable as possible. A graduate of UMass Amherst, she is excited to partner with 3BL Media's clients to help them achieve their goals. When she is not working, you can find Stephanie reading, knitting, or trying a new recipe in the kitchen.
Linkedin: https://www.linkedin.com/in/sgeiser
Mike is a Media Consultant with 3BL Media, and comes to us with a Journalism degree from Michigan State University. Prior roles include one at Ford Motor Company and another for over twenty years at PR Newswire/Cision. While there, he managed PR and IR Michigan accounts along with PRN's automotive practice. Mike experiences sustainability on a ground level from Scouting USA using "Leave No Trace," a household that recycles and a solid love affair with solar energy. In his spare time, Mike and his family enjoy their cats and one very old St. Bernard rescue dog named Roxy.
As Director of Brand Marketing, Margie shapes 3BL Media's brand identity through integrated marketing strategies and brand campaigns. Margie is passionate about crafting innovative content and high-impact events that engage consumers. She graduated with a B.S. in Public Relations from Champlain College. Outside of the office, you can find her cycling through the Pioneer Valley, hiking in the Adirondack High Peaks or sampling a flight of craft beer at the nearest microbrewery.
Nick is a Support Analyst at 3BL Media. Prior to 3BL, he worked at Apple Holyoke in business operations and holds a BA in Political Science from the University of Massachusetts, Amherst. In his free time, Nick enjoys plant-based nutrition, coding, and eSports.
As Digital Strategy Manager, Emilia is responsible for promoting content on social networks while using data to inform, understand, and optimize the 3BL digital platform. Prior to joining 3BL Media, Emilia worked for different companies developing marketing strategies and managing online advertising campaigns in Dubai, where she lived previously. She earned her Master’s in Business and Marketing from Victoria University, Australia. Today she enjoys her life with her husband in Maryland and spends her time obsessing over cats and her love for home and interior design.
Based in Philadelphia, Mary Mazzoni started writing for TriplePundit back in 2013. She is now the Senior Editor of 3p. Her recent work can also be found in Conscious Company, AlterNet and VICE's Motherboard. Follow Mary on Twitter.
Travis is the Accounts Supervisor for 3BL Media. He brings several years of experience from the world of digital news and advertising, and is excited to partner with 3BL’s clients in achieving their CSR goals.
A New Jersey native, Travis holds a B.A. in History from Ramapo College. He left the Garden State for Western Mass. in 2012, where he now lives with his wonderful wife, their spoiled cat, and what some might call an excessive number of books.
Twitter: @Travis3BL
LinkedIn: https://www.linkedin.com/in/travis-nicol-a630ba52/
Sam joins 3BL Media as our Associate Director of Content Creation and Marketing. A love for storytelling and passionate curiosity is what initially motivated Sam to pursue a career in investigative journalism. But, after realizing the need for impactful storytelling in the business world, he decided to transition to the marketing side of communications. Sam is channeling his creative energy into producing high-impact marketing content in his role as 3BL Media’s Associate Director of Content Creation and Marketing. When he’s not busy writing and designing e-books, you'll find Sam cheering for (and losing sleep over) his favorite team, the Buffalo Bills.
Brad is a Director of Business Development in New York City. As a former Floridian and UCF graduate, he found his way to NYC after spending 3 years in Washington, D.C. He has extensive knowledge working with communications departments through his experience at Paris based, media monitoring company, Mention. He spends his free time exploring the city with his dog (Hank), watching ALL sports, running, and sampling the endless options of restaurants NYC has to offer.
Sam is the Director of Product & Sales Operations where she supports the sales and client service’s team by driving efficient and streamlined processes and strategy. She has been a 3BL Media team member since 2015 and holds a BA in Communications from Westfield State University. She spends her time outside of work following sports and her fantasy teams. She also enjoys the outdoors and finding new places to explore.
Sara Utterback is a Media Consultant for 3BL Media. Her interest in sustainability efforts began in her studies at Purdue University, where she learned about the impact of the fast fashion industry on the world. She has previous experience in account management with event production companies from her prior role at Groupon. In her free time, she enjoys traveling to music festivals, and spending time with her mini dachshund puppy."
Bill Wolfrath is Senior Software Developer at 3BL Media, and generally fanatical about all things Drupal. A native New Yorker and Computer Science graduate of NYU, he has been developing web applications in many languages over the last 20 years, from C to Java to Perl to Python, but also is an amateur artist and has spent a lot of time working with the visual and creative aspects of development as well. As a former freelancer and consultant, Bill has worked solo, as part of teams, and has had some role in almost all aspects of the IT world. When not at a keyboard, he can most likely be found bike riding, watching the Yankees, or scouring the city for the best pizzerias and seafood restaurants he can find.