Nickelodeon Helps Break Bread and Boundaries for Child Refugees
by Michael Valentino
Twenty people are forcibly displaced every minute as a result of conflict or persecution. This adds up to 65.6 million people around the world, 22.5 million of whom are refugees – a person forced from their country to escape war, persecution, or a natural disaster. Unfortunately, these stateless wanderers are not always met with open arms. Many are denied a nationality and access to basic rights when the countries they flee to struggle to cope with the influx.
Companies across the U.S. have stepped up for refugees who struggle to find a community and a place to call home. Here at Viacom, Nickelodeon’s pro-social team recently participated in UNICEF’s Refugee Welcome Dinners, along with the organization’s local partner agency, Purpose, and Nickelodeon’s Worldwide Day of Play partner Playworks, which uses play to improve children’s physical health and social and emotional learning. UNICEF brought kids and families from Guatemala, Mexico, Guinea, Venezuela, Botswana, and the Central African Republic to the Lodge cafeteria at Viacom’s Times Square headquarters to join the Playworks kids for a Nickelodeon-style pizza party.
The gathering was complete with a Paw Patrol AR pictures booth, a four-square recess game, and a dancing SpongeBob SquarePants. Kid-friendly Top 40 music filled the air, and the kids showed off their best Backpack Kid dances. Tables topped with orange table cloths and piles of candy adorned the space and a Nickelodeon promo video took over the Lodge television screens.
Regardless of race or creed, each guest came together and broke bread and boundaries, in the true spirit of Viacommunity. The event in its entirety made a powerful statement about the importance of tolerance, positivity and acceptance. Above all, it showcased the true impact that joining together in play has on the wellness of children’s souls.
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.