CSR Minute: Corporate Response to the Haiti Disaster

CSR Minute: Corporate Response to the Haiti Disaster

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CSR Minute: Corporate Response to the Haiti Disaster http://3bl.me/3h3344

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theCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

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Monday, January 18, 2010 - 12:51pm


CONTENT: Press Release

Hello, I’m Emily Polk, and these are your CSR Minute headlines for Monday, January 18th:

Some of the world’s largest companies have pledged millions of dollars in cash and supplies towards the relief effort in Haiti since the tragic earthquake there. General Electric committed $2.5 million dollars, while mega-banks Citigroup, JPMorgan, and Morgan Stanley made substantial cash donations. Pepsico, First Group, Goldman Sachs, and Toys R Us donated to charity group Save the Children. Virgin Atlantic and British Airways have flown in supplies and relief workers, Nestle sent bottled water, drugmaker AstraZeneca contributed medicines, and Unilever has made a $500,000 dollar pledge to the United Nations’ World Food Program. UPS donated $1 million dollars; so did Coca-Cola. REI raised millions for the Red Cross, using its Twitter account to direct text donations of $10 each. PR Newswire waived fees for all press releases related to earthquake relief efforts. The Gap Foundation donated $150,000 dollars to Mercy Corps. Timberland, which had earlier partnered with Wyclef Jean’s Yele Haiti Foundation to launch a program to aid reforestation, has reconfigured its corporate Web site to direct donations toward relief. Many companies have also pledged to match donations made by their employees, a corporate practice employed during the 2004 tsunami disaster.


For more information on these and other stories, go to thecsrminute.com.


Have a thoughtful day as we remember Doctor Martin Luther King, Jr.