- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Why Comfort Has No Place in Sustainability https://www.3blmedia.com/markdownify/node/33938?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/33938?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/33938?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Why Comfort Has No Place in Sustainability&body=ESG News from Taiga Company https://www.3blmedia.com/markdownify/node/33938?absolute=1 "Share via email") [Events, Media & Communications](/CSR-News/events-media-communications) # Why Comfort Has No Place in Sustainability ##### Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company Feb 15, 2013 7:00 AM ET ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/julie%20024a_171.jpg "Julie Urlaub, Founder and Managing Partner of Taiga Company") Julie Urlaub, Founder and Managing Partner of Taiga Company [Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company](http://blog.taigacompany.com/blog/sustainability-business-life-environment/why-comfort-has-no-place-in-sustainability) “It is quiet…maybe too quiet!!!” Will these be the last words spoken just before instability takes over your company? Our sustainability consulting subscribes to the idea that business can no longer go along with the status quo. To survive and ultimately thrive, we at Taiga Company believe as most business sustainability authorities do; companies must adapt to on-going change. Building on this thought process, we leverage a recent Innovation on Purpose post, Innovation Comfort. Herein, the author discusses ‘resistance to change’ as businesses become ‘comfortable’. The article goes on to give some sound advice to next generation innovators: [**Click here to continue reading, Why Comfort Has No Place in Sustainability**](http://blog.taigacompany.com/blog/sustainability-business-life-environment/why-comfort-has-no-place-in-sustainability) *Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped [Taiga Company's ](http://www.TaigaCompany.com)vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".* [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company) ### More from Taiga Company ###### [Addressing True Business Sustainability Change on the Front End](/news/addressing-true-business-sustainability-change-front-end) Mar 8, 2013 7:00 AM ET ###### [Why Engagement is a Cornerstone of Employee Wellbeing and Sustainable Business](/news/why-engagement-cornerstone-employee-wellbeing-and-sustainable-business) Mar 7, 2013 7:00 AM ET ###### [Are You Embracing Your Business Sustainability Mavericks?](/news/are-you-embracing-your-business-sustainability-mavericks) Mar 6, 2013 7:00 AM ET ###### [3 Tips for Effective and Sustainable Innovation Team Building](/news/3-tips-effective-and-sustainable-innovation-team-building) Mar 5, 2013 7:00 AM ET ###### [ROI Influencing Social Media Engagement for Sustainability](/news/roi-influencing-social-media-engagement-sustainability) Mar 1, 2013 7:00 AM ET ###### [Business Sustainability Leaders Talk About Innovation](/news/business-sustainability-leaders-talk-about-innovation) Feb 28, 2013 7:00 AM ET ###### [Green Living Apps to Like On Pinterest](/news/green-living-apps-pinterest) Feb 27, 2013 7:00 AM ET ###### [Sustainable Innovation - Don’t Let Your Organization Get in It’s Own Way](/news/sustainable-innovation-dont-let-your-organization-get-its-own-way) Feb 26, 2013 7:00 AM ET