- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=WEBINAR: Need to Know Insights From the 2018 Cone/Porter Novelli Purpose Study https://www.3blmedia.com/markdownify/node/196866?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/196866?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/196866?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=WEBINAR: Need to Know Insights From the 2018 Cone/Porter Novelli Purpose Study &body=ESG News from Porter Novelli https://www.3blmedia.com/markdownify/node/196866?absolute=1 "Share via email") [Research & Reports](/categories/research-reports) # WEBINAR: Need to Know Insights From the 2018 Cone/Porter Novelli Purpose Study Jun 14, 2018 10:15 AM ET Campaign: [2018 Cone/Porter Novelli Purpose Study](/news/campaign/2018-coneporter-novelli-purpose-study) ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/PurposeResearch_Cover_banner_1786855012.jpg) [WEBINAR: Need to Know Insights from the 2018 Cone/Porter Novelli Purpose Study ](http://bit.ly/2l95zgF) Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message. Join Cone to learn about the findings and insights from the newly released 2018 Cone/Porter Novelli Purpose Study. The study, examining consumer expectations and behaviors towards companies that lead with Purpose, finds that Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship. This webinar will walk you through key data and critical implications for business, as well as best practices and examples of companies leading with Purpose. The complimentary webinar presentation of the 2018 Cone/Porter Novelli Purpose Study is on June 20, from 1:00-2:00 p.m. ET. Please click [here](https://attendee.gotowebinar.com/register/5852829428273944065?source=3BL) to register. **Speakers:** • Alison DaSilva, Executive Vice President, Purpose/CSR, Cone • Whitney Dailey, Vice President, Marketing/Research & Insights, Cone [![](/sites/default/files/Clients/Porter_Novelli_logo.png)](/profiles/porter-novelli) ### More from Porter Novelli ###### [Porter Novelli’s Mark Durney Named Among PR Week’s 40 Under 40 for 2023](/news/porter-novellis-mark-durney-named-among-pr-weeks-40-under-40-2023) Aug 21, 2023 10:30 AM ET ###### [Porter Novelli’s Global Purpose & Impact Practice Lead, Sandy Skees, Recognized Among PRWeek’s 2023 'Women of Distinction'](/news/porter-novellis-global-purpose-impact-practice-lead-sandy-skees-recognized-among-prweeks-2023) Jun 1, 2023 5:00 PM ET ###### [Companies Who Communicate Breakthrough When Facing Greenwashing Scrutiny](/news/companies-who-communicate-breakthrough-when-facing-greenwashing-scrutiny) Feb 11, 2022 11:00 AM ET ###### [Stitch Fix and Venus Williams Tackle “Gymtimidation”](/news/stitch-fix-and-venus-williams-tackle-gymtimidation) Jan 21, 2022 1:30 PM ET ###### [The Home Depot Commemorates Dr. Martin Luther King Jr.'s Legacy With Acts of Service ](/news/home-depot-commemorates-dr-martin-luther-king-jrs-legacy-acts-service) Jan 14, 2022 3:30 PM ET ###### [Prove Your Purpose: Bank of America Invests in Indigenous Communities](/news/prove-your-purpose-bank-america-invests-indigenous-communities) Dec 10, 2021 1:30 PM ET ###### [Introducing Porter Novelli Focus: Health Equity](/news/introducing-porter-novelli-focus-health-equity) Nov 22, 2021 1:15 PM ET ###### [3 Key Takeaways From COP26 for the Private Sector](/news/3-key-takeaways-cop26-private-sector) Nov 19, 2021 12:00 PM ET