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 [Philanthropy & Cause Initiatives](/CSR-News/philanthropy-cause-initiatives)

 # Webinar Explores Tasty Ideas for Pandemic PR and Beyond

 


 

 Aug 25, 2020 2:50 PM ET

  Campaign:  [Duckprints in the Workplace](/news/campaign/duckprints-workplace)  ![](/sites/default/files/styles/carousel_2x/public/images/screen-shot-2020-08-18-at-4-17-57-pm-540x304.png "Image courtesy PR News Online website") Image courtesy PR News Online website 

 

[Originally published on PR News Online](https://www.prnewsonline.com/webinar-food-ideation-coronavirus)

By [Seth Arenstein](https://www.prnewsonline.com/author/seth-arenstein/)

In the end, customers want to do business with companies they have a relationship with, Hernandez-Blades said. Creative, purpose-driven companies build relationships despite the pandemic. An example is that Aflac is augmenting its relationship with child cancer patients, upgrading its My Aflac Duck. The sophisticated toy designed to calm children with cancer now will include a carrying case that turns into what looks like an MRI machine. Kids facing an MRI can put their Aflac Duck into the toy MRI and feel more comfortable, she said.

[Read more](https://www.prnewsonline.com/webinar-food-ideation-coronavirus)



 

 

 

 

 

 

 

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