- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=WDYSF Becomes Prove Your Purpose: An Evolution in CSR https://www.3blmedia.com/markdownify/node/32678?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/32678?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/32678?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=WDYSF Becomes Prove Your Purpose: An Evolution in CSR&body=ESG News from Porter Novelli https://www.3blmedia.com/markdownify/node/32678?absolute=1 "Share via email") [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement) # WDYSF Becomes Prove Your Purpose: An Evolution in CSR Dec 10, 2012 10:20 AM ET Campaign: [2012 Cone Communications Corporate Social Return Trend Tracker](/news/campaign/2012-cone-communications-corporate-social-return-trend-tracker) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/proveyourpurpose2.jpg) [Prove Your Purpose](http://www.conecomm.com/prove-your-purpose) Our newsletter and blog are changing and we want to share with you why. Here at Cone Communications, we have challenged ourselves, our clients and the industry at large to put a line in the sand and answer the question, "What do you stand for?" But the world of corporate social responsibility is evolving. As we reported in our [2012 Corporate Social Return Trend Tracker](http://www.conecomm.com/corporatesocialreturntrendtracker), stakeholders demand results. The currency of social and environmental aspirations is waning, and today meaningful corporate citizenship is about proof of impact. "Prove Your Purpose" is the mantra of our new standard for [CSR](http://www.conecomm.com/corporate-social-responsibility-1), and will replace "What Do You Stand For?" as the name and theme of our award-winning newsletter and blog. We will continue to track and discuss the myriad of ways CSR comes to life through campaigns and initiatives, and will also seek to provide examples of how campaigns are making a difference – for business, brand and society. Through our blog and our agency work, we are taking a hardline stance that proving purpose is paramount. Mission statements are not enough. Today, companies must demonstrate return for vested stakeholders and proof of progress. We are excited for this next chapter in our blog and the broader CSR landscape. We hope you continue to visit and engage with the [Prove Your Purpose](http://www.conecomm.com/prove-your-purpose) blog, and we'd love your feedback along the way. Share your thoughts via Twitter using #ConeCSR or email us at . [![](/sites/default/files/Clients/Porter_Novelli_logo.png)](/profiles/porter-novelli) ### More from Porter Novelli ###### [Porter Novelli’s Mark Durney Named Among PR Week’s 40 Under 40 for 2023](/news/porter-novellis-mark-durney-named-among-pr-weeks-40-under-40-2023) Aug 21, 2023 10:30 AM ET ###### [Porter Novelli’s Global Purpose & Impact Practice Lead, Sandy Skees, Recognized Among PRWeek’s 2023 'Women of Distinction'](/news/porter-novellis-global-purpose-impact-practice-lead-sandy-skees-recognized-among-prweeks-2023) Jun 1, 2023 5:00 PM ET ###### [Companies Who Communicate Breakthrough When Facing Greenwashing Scrutiny](/news/companies-who-communicate-breakthrough-when-facing-greenwashing-scrutiny) Feb 11, 2022 11:00 AM ET ###### [Stitch Fix and Venus Williams Tackle “Gymtimidation”](/news/stitch-fix-and-venus-williams-tackle-gymtimidation) Jan 21, 2022 1:30 PM ET ###### [The Home Depot Commemorates Dr. Martin Luther King Jr.'s Legacy With Acts of Service ](/news/home-depot-commemorates-dr-martin-luther-king-jrs-legacy-acts-service) Jan 14, 2022 3:30 PM ET ###### [Prove Your Purpose: Bank of America Invests in Indigenous Communities](/news/prove-your-purpose-bank-america-invests-indigenous-communities) Dec 10, 2021 1:30 PM ET ###### [Introducing Porter Novelli Focus: Health Equity](/news/introducing-porter-novelli-focus-health-equity) Nov 22, 2021 1:15 PM ET ###### [3 Key Takeaways From COP26 for the Private Sector](/news/3-key-takeaways-cop26-private-sector) Nov 19, 2021 12:00 PM ET