- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=WBCSD Releases 8 Business Cases to the Circular Economy https://www.3blmedia.com/markdownify/node/88131?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/88131?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/88131?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=WBCSD Releases 8 Business Cases to the Circular Economy&body=ESG News from World Business Council for Sustainable Development (WBCSD) https://www.3blmedia.com/markdownify/node/88131?absolute=1 "Share via email") [Research, Reports & Publications](/CSR-News/research-reports-publications) # WBCSD Releases 8 Business Cases to the Circular Economy ##### Helping Business Accelerate Growth, Enhance Competitiveness and Mitigate Risk Jul 20, 2017 8:55 AM ET Campaign: [WBCSD | Circular Economy](/node/87756) ![](/sites/default/files/styles/carousel_2x/public/images/8business_Cases-cover.jpg) GENEVA, July 20, 2017: Today, the World Business Council for Sustainable Development (WBCSD) published [8 Business Cases for the Circular Economy](https://goo.gl/5ZAn5F) illustrating how companies can accelerate growth, enhance competitiveness and mitigate risk through circular solutions. The macro-opportunities associated with implementing the circular economy are clear. Now, companies need to know how circularity will impact their business as well as specific industry or sector opportunities. Summarizing the results of over 100 interviews and survey responses, WBCSD identified eight business cases managers can use to justify circular economy practices across the board: - **Gener8**: create additional revenue from existing products and processes - **Innov8**: spur innovation of new products and services - **Moder8**: reduce operating costs - **Captiv8**: engage customers and employees - **Differenti8**: distinguish from competition - **Integr8**: align with corporate strategy or mission - **Acclim8**: adapt business models and value chain relationships - **Insul8**: mitigate linear risk exposure These arguments for implementing circularity are designed to be used for companies of all sizes and geographies. Thirteen WBCSD member companies contributed to the 16 examples found in the report, including: Canon, Copersucar, Dow, DSM, Enel, Michelin, Novelis (Aditya Birla Group), Philips, Renault-Nissan, Stora Enso, Suez, Tata Group and Veolia. Lyft, TerraCycle and mjunction (Tata joint venture) also provided examples as non-member contributors. The report builds on recent circular economy momentum from the organization’s [CEO Guide](http://www.wbcsd.org/Clusters/Circular-Economy/Resources/CEO-Guide-to-the-Circular-Economy) and [Practitioner Guide](http://ceguide.org/) to the circular economy. Over the next six months WBCSD will develop industry-specific deep dives on the circular economy, kick-off its project of circular metrics, begin the next phase of [Roadmap for Reducing Ocean Waste (ROW)](http://www.wbcsd.org/Clusters/Circular-Economy/Roadmap-for-reducing-Ocean-Waste/Resources/Reducing-Ocean-Waste) program and consolidate member company policy asks for accelerating the circular transition. **Stay tuned for updates and see WBCSD’s other circular economy resources, including:** - [CEO guide to the circular economy](http://www.wbcsd.org/Clusters/Circular-Economy/Resources/CEO-Guide-to-the-Circular-Economy) - [Circular economy and environmental priorities for business](http://www.wbcsd.org/Clusters/Circular-Economy/Resources/Circular-economy-and-environmental-priorities-for-business) - [Business guide to circular water management](http://www.wbcsd.org/Clusters/Water/Resources/spotlight-on-reduce-reuse-and-recycle) (Water cluster) - [The business case for reducing ocean waste](http://www.wbcsd.org/Clusters/Circular-Economy/Roadmap-for-reducing-Ocean-Waste/Resources/Reducing-Ocean-Waste) - [Practitioner guide to the circular economy](http://www.ceguide.org/) **For more information, please contact:** Felicity Glennie-Holmes WBCSD Communications +41 22 839 3110 **About the World Business Council for Sustainable Development (WBCSD)** WBCSD is a global, CEO-led organization of over 200 leading businesses working together to accelerate the transition to a sustainable world. We help make our member companies more successful and sustainable by focusing on the maximum positive impact for shareholders, the environment and societies. Our member companies come from all business sectors and all major economies, representing a combined revenue of more than $8.5 trillion and 19 million employees. Our global network of almost 70 national business councils gives our members unparalleled reach across the globe. WBCSD is uniquely positioned to work with member companies along and across value chains to deliver impactful business solutions to the most challenging sustainability issues. Together, we are the leading voice of business for sustainability: united by our vision of a world where more than 9 billion people are all living well and within the boundaries of our planet, by 2050. Follow us on [Twitter](https://twitter.com/wbcsd?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) and [LinkedIn](https://www.linkedin.com/company/wbcsd) [![](/sites/default/files/Clients/WBCSD_logo_2021_low.jpg)](/profiles/world-business-council-sustainable-development-wbcsd) ### More from World Business Council for Sustainable Development (WBCSD) ###### [Insulated Corporate Boards Pose a Threat to Shareholders, Others](/news/insulated-corporate-boards-pose-threat-shareholders-others) Aug 17, 2021 3:25 PM ET ###### [Former Kellogg VP and CSO Amy Senter Joins WBCSD in New York](/news/former-kellogg-vp-and-cso-amy-senter-joins-wbcsd-new-york) Aug 16, 2021 12:00 PM ET ###### [Construction Industry Needs Whole Life Carbon Understanding to Hit Net Zero](/news/construction-industry-needs-whole-life-carbon-understanding-hit-net-zero) Jul 13, 2021 4:55 PM ET ###### [Latest Podcast Release From WBCSD: Griffith Foods](/news/latest-podcast-release-wbcsd-griffith-foods) Jun 24, 2021 10:15 AM ET ###### [The High Stake Race for Climate](/news/high-stake-race-climate) Jan 13, 2021 4:00 PM ET ###### [WBCSD Report Helps Business Accelerate Consistent and Credible Actions for Climate and Nature.](/news/wbcsd-report-helps-business-accelerate-consistent-and-credible-actions-climate-and-nature) Jan 4, 2021 8:20 PM ET ###### [From Climate Targets to Holistic Solutions](/news/climate-targets-holistic-solutions) Jan 4, 2021 8:10 AM ET ###### [Reinventing Capitalism](/news/reinventing-capitalism) Dec 28, 2020 5:30 PM ET