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 # Is Water on Your Sustainability Agenda? 

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Sep 8, 2010 3:58 PM ET

   

 

 

[Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/is-water-on-your-sustainability-agenda-)

With coal, oil, and natural gas receiving most of the popular press, the often forgotten resource that may present the greatest challenge to many local communities is the availability of fresh water. Unlike [energy](http://blog.taigacompany.com/blog/taiga-company/0/0/-creating-energy-intelligence-with-smart-meters) constraints, water can not be economically brought in from neighboring areas in tankers, on trucks, or even in transmission pipelines. For the most part, communities rely on the access and availability of a local water supply.

While water is not a new issue, rapidly increasing eco awareness may be expanding individual participation in management options. Our sustainability consulting finds communities are becoming increasingly aware of their water supply and are actively managing demand. According a recent [report](http://www.mckinsey.com/App_Media/Reports/Water/Charting_Our_Water_Future_Full_Report_001.pdf), the everyday consumer is becoming more aware of the community risk and economic trade-offs of water management.

 

Taking it down to an individual level, we encourage our eco living consulting clients to be actively aware of their consumption and water disposal. We stress the inclusion of water management as a sustainability concept in an overall business sustainability program. [**Click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/is-water-on-your-sustainability-agenda-).

 

  
  
*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*



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