- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=Values-Based Innovation: Meeting the Demands of the New Green Economy https://www.3blmedia.com/markdownify/node/70735?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/70735?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/70735?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=Values-Based Innovation: Meeting the Demands of the New Green Economy&body=ESG News from CSRwire https://www.3blmedia.com/markdownify/node/70735?absolute=1 "Share via email")
 
 

 [Sustainable Finance & Socially Responsible Investment](/CSR-News/sustainable-finance-socially-responsible-investment)

 # Values-Based Innovation: Meeting the Demands of the New Green Economy

 

##### by Robert Bikel

 

 

 May 19, 2016 1:30 PM ET

  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/Rob_Bikel_Photo.jpeg) 

[CSRwire](http://www.csrwire.com/blog/posts/1729-values-based-innovation-meeting-the-demands-of-the-new-green-economy)

If you ask 100 people to name a “green company,” many would rattle off solar and other renewable energy companies, environmentally friendly non-toxic cleaning supplies manufacturers, or perhaps organic farm delivery services.

In reality, the “green economy” is far more broad. According to the World Resources Institute, a “Green Economy can be thought of as an alternative vision for growth and development; one that can generate growth and improvements in people’s lives in ways consistent with sustainable development. A Green Economy promotes a triple bottom line: sustaining and advancing economic, environmental and social well-being.”

The initial rise of “Green Economy” was fueled by tremendous interest from a rising tide of conscious consumers who pushed it into mainstream status today, pressuring companies increasingly to seek ways in which to operate responsibly and in an environmentally sensitive manner. And now we stand at the precipice of the next stage of that evolution; a broader “Impact Economy” is forming around the idea of businesses leveraging their inherent power not just to abate but to elevate the human condition and restore the environment. But business owners who seek to take their businesses from “green” to “impactful” must be prepared to do the hard work, both internally and externally, to get there.

[**Continue reading on CSRwire >>**](http://www.csrwire.com/blog/posts/1729-values-based-innovation-meeting-the-demands-of-the-new-green-economy)

*Mr. Robert Bikel is Director of the SEER Program; Instructor of SEER Business and Management at Pepperdine University Graziadio School of Business and Mangement*

*Since 2011 as an adjunct professor, Bikel has taught several courses in the SEER program as well as Strategic CSR Executive Certificate classes. He is also an independent strategy consultant specializing in sustainability-oriented businesses. His work has focused on strategic guidance and market intelligence for responsible companies in B-Corp/Benefit Corporations, cleantech, online media, e-commerce and food industries.*



 

 

 

 

 

 

 

 [![3BL CSRwire logo](/sites/default/files/2023-06/3BLCSRwire_Newsroom.png)](/profiles/csrwire)

 



 

### More from CSRwire

###### [Two Unintended Consequences of Your Supply Chain Assessment, and How to Avoid Them](/news/two-unintended-consequences-your-supply-chain-assessment-and-how-avoid-them)

 Nov 14, 2017 3:35 PM ET

  



###### [Can SDGs Shape the Future of Corporate Disclosure?](/news/can-sdgs-shape-future-corporate-disclosure)

 Nov 2, 2017 1:30 PM ET

  



###### [Food for Thought: JetBlue Partners With Innovative Food and Beverage Brands Merging Product With Purpose](/news/food-thought-jetblue-partners-innovative-food-and-beverage-brands-merging-product-purpose)

 Oct 23, 2017 4:30 PM ET

  



###### [100x35JetBlue: Join Us in Caring for Puerto Rico and the Caribbean](/news/100x35jetblue-join-us-caring-puerto-rico-and-caribbean)

 Oct 10, 2017 9:00 AM ET

  



###### [Why 'Boring' is Important to Sustainability](/news/why-boring-important-sustainability)

 Aug 10, 2017 1:30 PM ET

  



###### [System Change Opportunity in the Corporate Sector](/news/system-change-opportunity-corporate-sector)

 Aug 8, 2017 1:30 PM ET

  



###### [Six Companies Who Go Global and Local With CSR](/news/six-companies-who-go-global-and-local-csr)

 Jul 20, 2017 1:30 PM ET

  



###### [TCR – A Paradigm Shift in Corporate Sustainability](/news/tcr-paradigm-shift-corporate-sustainability)

 Jul 18, 2017 1:30 PM ET