USA Today Foundation and ConAgra Support "Child Hunger Ends Here" Campaign; High Sustainability Businesses More Profitable—New Report from Harvard Business School and London Business School - CSR Minute for December 21, 2011

USA Today Foundation and ConAgra Support "Child Hunger Ends Here" Campaign; High Sustainability Businesses More Profitable—New Report from Harvard Business School and London Business School - CSR Minute for December 21, 2011

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Summary

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Wednesday, December 21, 2011 - 10:05am

NEWSROOM: 3BL Media

CAMPAIGN: The CSR Minute

CONTENT: Press Release

The USA Today Charitable Foundation and ConAgra Foods have launched a campaign to fight child hunger in the U.S. Through a program of learning activities - Child Hunger Ends Here - students, youth organizations, and clubs learn about child hunger; create a cause marketing plan to engage their communities to collect donations of food and funds; and submit the results of their plan in a national competition. Members of the winning student team and the teacher or sponsoring adult will each receive iPads. The project is open to all students in grades 7 through 12. 

A new report by professors from Harvard Business School and the London Business School concludes that High Sustainability businesses significantly outperform Low Sustainability firms, measured in both accounting and stock market terms. The study tracked the performance of 180 companies over 18 years. The 90 businesses that adopted environmentally and socially responsible policies outperformed their peers during that period, but, as the report notes, the outperformance occurs only in the long term.