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 [Innovation & Technology](/CSR-News/innovation-technology-0)

 # Unreasonable Impact | An App For the New Era of Cloud Farming

 

##### by Aubrey Sanders

 

 

 Aug 7, 2017 9:10 AM ET

  Campaign:  [Entrepreneurs](/news/campaign/entrepreneurs)  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/Screen_Shot_2017-06-26_at_4.07.29_PM.png) 

[Originally posted on Unreasonable Impact, created with Barclays](http://bit.ly/2tOcHSM)

Agri Info Design’s app, AgriBus-NAVI, is a simple GPS guidance system to mount on agricultural machinery, allowing farmers to create straight and evenly spaced plow lines on large land plots. Farmers who operate large machinery often struggle to navigate efficiently, leading to excessive fertilizer and pesticide use and wasted seeding. Through the use of this technology, Agri Info Design is laying the groundwork for “cloud farming” and enhanced agricultural productivity. Founder and CEO Yasuyuki Hamada shares his thoughts on how building IT systems for farming can create greater empathy between farmers and consumers and lead to the production of more nutritious crops.

**What inspired you to start this company?**

When I was a researcher at the National Agricultural Research Organization in Japan, I specialized in vehicle informatics and the robotics of agricultural machinery. I developed the original model of AgriBus-NAVI for Windows PC, and one company commercialized a system with that application.

[**Continue reading on Unreasonable Impact >>>**](http://bit.ly/2tOcHSM)



 

 

 

 

 

 

 

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