- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=Twenty Years Later, Cause and Social Impact Reign https://www.3blmedia.com/markdownify/node/40350?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/40350?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/40350?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=Twenty Years Later, Cause and Social Impact Reign&body=ESG News from Porter Novelli https://www.3blmedia.com/markdownify/node/40350?absolute=1 "Share via email")
 
 

 [Events, Media & Communications](/CSR-News/events-media-communications)

 # Twenty Years Later, Cause and Social Impact Reign

 


 

 Oct 7, 2013 11:15 AM ET

  Campaign:  [2013 Cone Communications Social Impact Study](/news/campaign/2013-cone-communications-social-impact-study)  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/COVER%20FOR%20WEB_small.jpg) 

[Prove Your Purpose](http://www.conecomm.com/prove-your-purpose)

This week we are proud to share the [2013 Cone Communications Social Impact Study](http://www.conecomm.com/2013-social-impact). In the twenty years since Cone Communications first started researching American attitudes and actions around corporate support of social and environmental issues, the verdict is clear: cause is here to stay.

But marketers shouldn't rest on their laurels just yet. Although cause purchasing has increased an astounding 170 percent since 1993, consumers are increasingly looking for proof of progress toward companies' social and environmental commitments; in fact, just 16 percent believes companies have made significant impact around these issues.

The study also reveals new socially engaged consumer segments, including multicultural audiences and Millennials. Enthusiasm for companies to address social and environmental issues reaches new highs when polling Hispanic and African American audiences. Millennials, a generation that's grown up with cause marketing, brings its own nuances to the table. These populations are critical stakeholders and essential partners as companies look to drive meaningful social impact.  
  
Here we've outlined four key takeaways from the study:

**To read more on Cone's** [***Prove Your Purpose***](http://www.conecomm.com/prove-your-purpose) **blog, please click** [**here.**](http://www.conecomm.com/cause-social-impact-reign)



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/Porter_Novelli_logo.png)](/profiles/porter-novelli)

 



 

### More from Porter Novelli

###### [Porter Novelli’s Mark Durney Named Among PR Week’s 40 Under 40 for 2023](/news/porter-novellis-mark-durney-named-among-pr-weeks-40-under-40-2023)

 Aug 21, 2023 10:30 AM ET

  



###### [Porter Novelli’s Global Purpose & Impact Practice Lead, Sandy Skees, Recognized Among PRWeek’s 2023 'Women of Distinction'](/news/porter-novellis-global-purpose-impact-practice-lead-sandy-skees-recognized-among-prweeks-2023)

 Jun 1, 2023 5:00 PM ET

  



###### [Companies Who Communicate Breakthrough When Facing Greenwashing Scrutiny](/news/companies-who-communicate-breakthrough-when-facing-greenwashing-scrutiny)

 Feb 11, 2022 11:00 AM ET

  



###### [Stitch Fix and Venus Williams Tackle “Gymtimidation”](/news/stitch-fix-and-venus-williams-tackle-gymtimidation)

 Jan 21, 2022 1:30 PM ET

  



###### [The Home Depot Commemorates Dr. Martin Luther King Jr.'s Legacy With Acts of Service ](/news/home-depot-commemorates-dr-martin-luther-king-jrs-legacy-acts-service)

 Jan 14, 2022 3:30 PM ET

  



###### [Prove Your Purpose: Bank of America Invests in Indigenous Communities](/news/prove-your-purpose-bank-america-invests-indigenous-communities)

 Dec 10, 2021 1:30 PM ET

  



###### [Introducing Porter Novelli Focus: Health Equity](/news/introducing-porter-novelli-focus-health-equity)

 Nov 22, 2021 1:15 PM ET

  



###### [3 Key Takeaways From COP26 for the Private Sector](/news/3-key-takeaways-cop26-private-sector)

 Nov 19, 2021 12:00 PM ET