- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=Tupperware CEO on "Changing the Tone When We Talk About Gender" https://www.3blmedia.com/markdownify/node/44664?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/44664?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/44664?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=Tupperware CEO on "Changing the Tone When We Talk About Gender"&body=ESG News from Tupperware Brands https://www.3blmedia.com/markdownify/node/44664?absolute=1 "Share via email")
 
 

 [Social Impact & Volunteering](/CSR-News/social-impact-volunteering)

 # Tupperware CEO on "Changing the Tone When We Talk About Gender"

 

##### Women Leaders & Gender Parity

 

 

 Apr 2, 2014 12:00 PM ET

  

[Original post by Rick Goings on World Economic Forum](http://forumblog.org/2014/03/need-change-tone-talk-gender/)

*By Rick Goings, Chairman & CEO of Tupperware Brands*

Globally, women earn on average 10%-30% less than men, with women earning even less in some Asian and Latin American countries, [according to the International Labour Organization (ILO).](http://www.ilo.org/wcmsp5/groups/public/---ed_emp/---ed_emp_msu/documents/presentation/wcms_189630.pdf) This is not only an issue of fairness but also represents an acute economic threat...

At my company, Tupperware Brands, we have seen first-hand how women bring economic and personal richness to the lives of families, communities and, ultimately, economies. Central to our business and to our engagement with millions of women across the globe is a model of personal and business development based on direct selling. We see women embrace the tools provided to them, harness their strength to overcome restrictive laws, practices and belief systems, and tap their own entrepreneurial and developmental potential to have a positive impact on their loved ones and the community.

In Indonesia, our largest market, we have seen women increase their income level by a factor of 75. Whereas men are prone to think “me”, women have a mindset of “we”. Empower a woman economically, and you will see a ripple effect on the family and the community. A [study](http://www.prnewswire.com/news-releases/tupperware-brands-empowers-women-in-indonesia-according-to-new-study-229679901.html) conducted in Indonesia recently by the Global Fairness Initiative (GFI) and the Indonesian research firm DEKA illustrates this well. It shows that as the income of a Tupperware saleswoman grows, she reinvests in her business and, crucially, in her children’s schooling – two keys to future economic growth.

[Continue reading the original post about Tupperware on the World Economic Forum blog >> ](http://forumblog.org/2014/03/need-change-tone-talk-gender/)



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TBCorpLogo_stacked_rgb.png)](/profiles/tupperware-brands)

 



 

### More from Tupperware Brands

###### [Tupperware Brands Works with NASA to Help Astronauts Grow Fresh Food in Space](/news/tupperware-brands-works-nasa-help-astronauts-grow-fresh-food-space)

 Jun 28, 2018 12:25 PM ET

  



###### [Orlando Sentinel | EA, Tupperware Work to Raise Female Impact in STEM](/news/orlando-sentinel-ea-tupperware-work-raise-female-impact-stem)

 Jun 26, 2018 10:25 AM ET

  



###### [Tupperware Brands Helps Open a New Boys and Girls Club in Guatemala](/news/tupperware-brands-helps-open-new-boys-and-girls-club-guatemala)

 Jun 21, 2018 12:35 PM ET

  



###### [Tupperware Brands Associates Stand Together in Honor of Pulse Victims](/news/tupperware-brands-associates-stand-together-honor-pulse-victims)

 Jun 19, 2018 12:05 PM ET

  



###### [Tupperware Brands' Leadership Team Visits Boys and Girls Club in Guatemala](/news/tupperware-brands-leadership-team-visits-boys-and-girls-club-guatemala)

 Jun 14, 2018 10:35 AM ET

  



###### [Tupperware Brands Named One of America's Best Midsize Employers by Forbes](/news/tupperware-brands-named-one-americas-best-midsize-employers-forbes)

 Jun 12, 2018 11:05 AM ET

  



###### [Patricia Stitzel Named Tupperware Brands First Female CEO](/news/patricia-stitzel-named-tupperware-brands-first-female-ceo)

 Jun 7, 2018 10:35 AM ET

  



###### [Watch: Rick Goings Shares the Importance of Inclusivity for a Business](/news/watch-rick-goings-shares-importance-inclusivity-business)

 Jun 5, 2018 9:55 AM ET