Train to Win: The 1, 2, 3 of Sustainability Best Practice

Train to Win: The 1, 2, 3 of Sustainability Best Practice

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Friday, February 21, 2014 - 2:30pm



Guest Blog by Matt Ellis, Founder and CEO, Measurabl

We all know the jargon: Sustainability. CSR. Shared value. Triple bottom line. Green. They all land somewhere between ephemeral concepts and a color. How did we manage to detach something so important from its twin value propositions of risk mitigation and cost reduction? More puzzling still is how the value of sustainability got so turned around at a time when regulation, investor pressure and consumer demand for accountability and transparency are more real and impactful than ever.

The answer is we’ve been misled into thinking sustainability – the idea of managing risk and resources well – is something new. Pundits and insiders have told us sustainability requires special knowledge, new “Key Performance Indicators” and exotic practices. Naturally, these remain inaccessible to the average executive and squarely in the domain of consultants, academics and innovators who are only too happy to share their insights for a “modest” (read large) fee. This is wrong.

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