- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Timberland Shares an Emotional Open Letter to Nature for 50th Anniversary of Earth Day with a Bold Message: "Caring is no Longer Enough" https://www.3blmedia.com/markdownify/node/283016?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/283016?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/283016?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Timberland Shares an Emotional Open Letter to Nature for 50th Anniversary of Earth Day with a Bold Message: "Caring is no Longer Enough"&body=ESG News from Timberland https://www.3blmedia.com/markdownify/node/283016?absolute=1 "Share via email") [Environment](/CSR-News/environment-0) # Timberland Shares an Emotional Open Letter to Nature for 50th Anniversary of Earth Day with a Bold Message: "Caring is no Longer Enough" ##### Anthem video inspires global community to be heroes for nature Apr 22, 2020 11:00 AM ET Campaign: [Timberland’s Commitment to the Outdoors](/news/campaign/timberlands-commitment-outdoors) ![](/sites/default/files/styles/carousel_2x/public/images/Timberland_ED_KeyVisual_FINAL.jpg) STRATHAM, N.H., April 22, 2020 /3BLMedia/ - At the heart of the [Timberland](https://www.timberland.com/nature-needs-heroes.html)® brand is the belief that a greener future is a better future. For the 50th anniversary of Earth Day, Timberland has a bold new message to share about humanity’s relationship with nature: “Caring is no longer enough.” The new anthem [video](https://www.timberland.com), produced by [SMALL (New York)](https://www.smalltheagency.com/) and released today on Timberland’s websites and social media channels worldwide, is narrated in a child’s voice and reflects on the current pandemic reality that finds us unable to connect physically with nature. With messages of hope offered on behalf of people everywhere, Timberland takes a moment to appreciate nature as she repairs herself, with a promise to “treat you better than we ever did before” when we’re back. “At Timberland, we believe in the power of nature, *and* human nature. This rings true today more than ever," said Argu Secilmis, vice president of global marketing for Timberland. “With this Earth Day video, we hope to inspire people around the world to be heroes for nature and protect what we love. We all need to promise to do better, with the understanding that our actions can make a real difference for the future of our planet. Caring is no longer enough.” To work toward its vision of a greener future, Timberland has pledged to plant 50 million trees by 2025, and is planning 50 eco-service events worldwide this year once it is safe to serve together outdoors. The events aim to help connect people with nature and create a healthier planet, while underscoring Timberland’s commitment to invest in communities worldwide. In addition, Timberland is encouraging its employees to serve remotely and each week shares easy Earth Day actions that can be completed at home. And finally, the brand continues to drive eco-innovation in its products, with a vision to not only reduce negative impact, but to one day have a net positive impact on the earth. These efforts all feed into [Timberland’s Nature Needs Heroes](https://www.timberland.com/nature-needs-heroes.html)™ campaign, which launched last fall and celebrates real people taking action to create lasting change. In addition, Timberland today released its [2019 Corporate Social Responsibility report](https://www.timberland.com/responsibility/reports.html), underscoring the brand’s progress and performance against its three core sustainability pillars: better product, stronger communities, and a greener world. To watch Timberland’s Earth Day video, visit[ timberland.com](https://www.timberland.com/). For more information on Timberland’s overall commitment to sustainability, visit the brand’s[ responsibility site](https://www.timberland.com/responsibility.html). **About Timberland** Founded in 1973, [Timberland](https://www.timberland.com/) is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature. At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. To share in Timberland’s mission to step outside, work together and make it better, visit one of our stores, timberland.com or follow us @timberland. Timberland is a VF Corporation brand. \# # # **TIMBERLAND EARTH DAY 2020 ANTHEM** **Dear Nature,** You’re probably wondering where we’ve all gone. Where are all those people who were wandering in your woods? Where are all those airplanes that were flying in your skies? Isn’t all this silence strange? **Dear Nature, we miss you.** Probably more than you miss us. Take this time to breathe, to bloom, to conquer your space. And when we’re back, we promise we’ll treat you better than we ever did before. Because now that we’re so distant from you we truly understand how much you really mean to us. **CARING IS NO LONGER ENOUGH. NATURE NEEDS HEROES™** [![](/sites/default/files/Clients/TBL_Logo_black.jpg)](/profiles/timberland) ### More from Timberland ###### [Timberland Supports Communities of Color and Releases the Hip Hop Royalty Boot To Commemorate 50th Anniversary](/news/timberland-supports-communities-color-and-releases-hip-hop-royalty-boot-commemorate-50th) Mar 31, 2023 10:30 AM ET ###### [Celebrating the Bold Women of Timberland](/news/celebrating-bold-women-timberland) Mar 30, 2023 9:00 AM ET ###### [Timberland Works To Close the Skilled Trades Gap](/news/timberland-works-close-skilled-trades-gap) Mar 29, 2023 8:00 AM ET ###### ['Your Calling Is Calling': New Timberland Pro Campaign Celebrates Those Who Follow Their Passion and Find Purpose in the Skilled Trades](/news/your-calling-calling-new-timberland-pro-campaign-celebrates-those-who-follow-their-passion-and) Aug 10, 2022 5:20 PM ET ###### [Eco-Conscious Summer Style: Timberland Introduces the GreenStride™ Solar Wave ST Collection](/news/eco-conscious-summer-style-timberland-introduces-greenstridetm-solar-wave-st-collection) May 9, 2022 10:05 AM ET ###### [Timberland Celebrates Earth Day With Launch of Timberloop™ Trekker City Hikers, Designed for Circularity](/news/timberland-celebrates-earth-day-launch-timberlooptm-trekker-city-hikers-designed-circularity) Apr 22, 2022 1:00 PM ET ###### [BIPOC Designers Apprentice at Timberland Headquarters as a Part of the DiverCity X Design Program, in Partnership With PENSOLE Academy](/news/bipoc-designers-apprentice-timberland-headquarters-part-divercity-x-design-program-partnership) Apr 18, 2022 3:30 PM ET ###### [Timberland Brings Eco-Innovation to New Footwear for SS22](/news/timberland-brings-eco-innovation-new-footwear-ss22) Apr 13, 2022 5:05 PM ET