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 # Thinking Outside the Can: How PepsiCo Is Helping Entrepreneurs While Spurring Innovation

 


 

 Sep 19, 2018 11:15 AM ET

  ![](/sites/default/files/styles/carousel_2x/public/images/2018-05-24-12-03-nutritiongreenhousepepsico_cropped_90.jpg) 

[Prove Your Purpose](http://www.conecomm.com/insights/)

From JetBlue’s “[BlueBud](http://www.conecomm.com/insights-blog/jetblue-bluebud)” initiative to help small food companies to Patagonia’s funding of entrepreneurial ideas with its “[$20 Million & Change](http://www.conecomm.com/insights-blog/patagona-venture-capitalist?rq=patagonia)” program, investing in small businesses and startups has been a trending initiative for many big businesses in recent years. Now one of the largest global brands is joining the fray, creating a win-win scenario for all parties involved.

Last week PepsiCo announced it would be lending support to fledgling companies through a new accelerator program for food and beverage startups. The six-month program, [Nutrition Greenhouse](https://nutritiongreenhouse.com/), will provide $20,000 grants to 10 startup organizations, plus each startup will be paired with a mentor from PepsiCo. The selected businesses will also have access to a full library and curriculum of business resources and training modules, and will also be able to collaborate with each other, according to the [Nutrition Greenhouse website](https://nutritiongreenhouse.com/north-america/#how-it-works). The program will culminate with the selection of one company to receive $100,000 and an opportunity to partner with PepsiCo.

To read more, please click [here](http://www.conecomm.com/insights-blog/2018/9/14/thinking-outside-the-can-how-pepsico-is-helping-entrepreneurs-while-spurring-innovation).



 

 

 

 

 

 

 

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