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 # Is There a “Right" Definition for Business Sustainability?

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Jul 30, 2010 1:56 PM ET

  

[Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/is-there-a-right-definition-for-business-sustainability)

Criticism: the act of passing judgment as to the merits of anything; censure; faultfinding. We all know what criticism is and we all know the limiting effects of halting actions as a result of it.

A recent Gallup shows that 94% of Americans are aware of climate change issues, and of that segment 75% feel that action needs to be taken. So what percentage of Americans is transferring this awareness into action? 

 

With climate change and the business case for [sustainable](http://blog.taigacompany.com/blog/taiga-company/0/0/sustainability-as-a-profit-center) business strategies still hotly debated, is it a wonder why more businesses and individuals aren't boldly communicating business sustainability programs and results. As the sustainability space evolves with emerging labels, guidelines, definitions, and reporting structures (not to mention domestic legislation and global agreements), it’s accompanied by critics internal and external to the space. Granted, the contrasting conversations provide clarity and best practices but the real kudos are to those businesses engaged in the actual pursuit of sustainability. The gap between awareness and action may represent the [single](http://blog.taigacompany.com/blog/taiga-company/0/0/personalizing-the-journey-of-walking-the-green-talk) largest opportunity for global sustainability progress.

 

Noted in our business sustainability consulting practice, getting started can often be the most difficult step in your business sustainability journey. However, actions speak louder than words and true business sustainability value capture will come from individuals and organizational action. Sustainability principals are universal, but their application in your business and specific circumstances yields unique results. Communicating the "right" definition of sustainability defined by your business accelerates the adoption of sustainable business strategies mainstream.   
  
  
 [**Click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/is-there-a-right-definition-for-business-sustainability). 

 

  
  
*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*

TAIGA8051





 

 

 

 

 

 

 

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