- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=SustainabilityHQ.com Weekly Highlights April 21, 2015 https://www.3blmedia.com/markdownify/node/57333?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/57333?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/57333?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=SustainabilityHQ.com Weekly Highlights April 21, 2015&body=ESG News from Governance & Accountability Institute https://www.3blmedia.com/markdownify/node/57333?absolute=1 "Share via email") [Events, Media & Communications](/CSR-News/events-media-communications) # SustainabilityHQ.com Weekly Highlights April 21, 2015 ##### SustainabilityHQ.com Weekly Highlights April 21, 2015 Apr 22, 2015 11:15 AM ET Campaign: [SustainabilityHQ.com Weekly Highlights](/news/campaign/sustainabilityhqcom-weekly-highlights) [SustainabilityHQ.com Weekly Highlights April 21, 2015](http://www.sustainabilityhq.com/single-view-public/weekly-highlights-single-view/article/weekly-highlights-april-21-2015/) Corporate CEOs Acknowledged to be the Face of the Brand -- What Face Do Sustainability Leadership Companies Present? Corporate CEOs are considered by many to be the face and cultural symbol of the public company -- whether they choose to be, or not. CEOs have become the Chief Reputation Officers. Part of the credit can go to **Jack Welch** when he was the young, dynamic, fast-charging head of giant **General Electric Company**. Years after he stepped down Mr. Welch is still giving CEOs advice, though his advice rarely touches on sustainability topics (to the contrary, Jack Welch dismissed the threat of global warming). And credit also goes to **Lee Iacocca** four decades ago when he revived the fortunes of **Chrysler Corporation**, the laggard of America’s then Big Three auto makers. His autobiography and other “leadership” books he authored helped to position both the veteran carmaker himself and his “rescued company.” Mr. Iacocca helped to position CEOs are “rescuers” of companies in trouble and elevated the prominence of the office. So today – who is the face of a large public company that is an acknowledged leader and pacesetter in *sustainability, responsibility, ethics, contributions to the common good*…the serious concerns of shareholders and stakeholders…and more? Take a look at **Paul Polman,** the CEO of **Unileve**r – as ***The Guardian*** newspaper comments: “…he is everywhere.” What does that mean? As **Dhananjayan Sriskandarajah** (Secretary-General of the activist group **Civicus**) describes it in a commentary: “…he’s been criticizing fellow business leaders for putting profit ahead of fighting poverty and climate change, blogging on the urgent need to create a low-carbon economy, championing market-based approaches to ending poverty and calling for gender parity in development.” Is this the model for the 21st Century CEO? This might be considered to be “so-un-CEO-like” if you look skeptically at Polman’s MNE peer group *in general*. Yes, there are global company CEOs who address important societal issues in a courageous and forward-thinking way. But when we consider the immense size, reach and influence of Unilever, we could consider the actions and comments of CEO Polman to be the pacesetter for important stakeholders: his company’s peers; his workforce; investors; the public sector; NGOs… In the commentary we see other companies in the spotlight for beneficial social program actions: **Santander, IBM, Telefonica, Nike, Mastercard, World Bank** (who the author feels all have educational initiatives worthy of positive recognition). And the head of Civicus calls out companies that are seen as laggards – **Google, Amazon, Starbucks** (because of their “tax evasion” policies which work against the common good). Key takeaways: Unilever and CEO Paul Polman are showing the way; some other global companies are addressing *some* societal issues in a positive way; others are hurting society with policies such as evading taxes; there is a new spirit of dialogue and partnership between companies and NGOs; true corporate engagement involves risk; at the same time, NGOs have to be careful to protect their own methods and motives. We invite you to read the **Top Story** in this week’s newsletter. Think it through: What do you think of Paul Polman’s outspoken approach…positions on issues…should some of his CEO peers take the risk and follow suit on these and other business-society issues? Is he on target with the issues of most concern – the material issues – to his important stakeholders? Is he too much of a risk taker? **This is just a sample of some of the articles from this weeks SustainabilityHQ Highlights. You can view the full Highlights by using the following links. [Sustainability | ESG, Highlights for the Week of April 21, 2015](http://www.sustainabilityhq.com/single-view-public/weekly-highlights-single-view/article/weekly-highlights-april-21-2015/)** [![Governance & Accountability Institute, Inc.](/sites/default/files/Clients/GA-Logo-2020_Blue-Final-Vertical.png)](/profiles/governance-accountability-institute-inc) ### More from Governance & Accountability Institute ###### [A Reporting Paradox: Companies Doubling Down on Climate Disclosure Amid Weakening Regulations](/news/reporting-paradox-companies-doubling-down-climate-disclosure-amid-weakening-regulations) Mar 30, 2026 10:00 AM ET ###### [G&A Institute Issues Quick Reference Guide on Brief on Finalized CSRD and CSDDD Regulations](/news/ga-institute-issues-quick-reference-guide-brief-finalized-csrd-and-csddd-regulations) Mar 27, 2026 10:00 AM ET ###### [G&A Institute Issues Quick Reference Guide on VSME](/news/ga-institute-issues-quick-reference-guide-vsme) Mar 26, 2026 10:00 AM ET ###### [The U.S. Climate Reporting Infrastructure Is Being Built: Deadlines, Markets, and Supply Chains Stop Waiting for Action From Washington](/news/us-climate-reporting-infrastructure-being-built-deadlines-markets-and-supply-chains-stop) Mar 24, 2026 10:00 AM ET ###### [G&A Institute Publishes New Resource Paper: "What Tier 1 Pharma Suppliers Need to Know" About Navigating Customers' Climate and Sustainability Requests](/news/ga-institute-publishes-new-resource-paper-what-tier-1-pharma-suppliers-need-know-about) Mar 4, 2026 12:45 PM ET ###### [The Push & the Pushback: Why the Courts and States Are the New Front Line for Climate Policy](/news/push-pushback-why-courts-and-states-are-new-front-line-climate-policy) Mar 2, 2026 10:00 AM ET ###### [Courts, Congress, and Statehouses: Where Sustainability Is Quietly Winning](/news/courts-congress-and-statehouses-where-sustainability-quietly-winning) Feb 12, 2026 2:05 PM ET ###### [G&A Institute Issues Resource Paper on U.S. Extended Producer Responsibility (EPR) Laws for Packaging](/news/ga-institute-issues-resource-paper-us-extended-producer-responsibility-epr-laws-packaging) Feb 10, 2026 11:30 AM ET