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 [Philanthropy & Cause Initiatives](/CSR-News/philanthropy-cause-initiatives)

 # Subaru Teams with ASPCA for a Heartwarming Commercial

 

##### By Sarah Cavill

 

 

 Nov 5, 2019 8:00 AM ET

  Campaign:  [Subaru Love Promise: Pets](/news/campaign/subaru-love-promise-pets)  ![](/sites/default/files/styles/carousel_2x/public/images/itemeditorimage_5cc9c9ac93803.png) 

[Originally published on Digital Media Solutions](https://insights.digitalmediasolutions.com/articles/marketing-commercials-subaru)

Since launching their “Share the Love” initiative, Subaru and participating retailers have donated more than $118 million dollars to charity. In line with their love of animals, Subaru counts the ASPCA among one of the beneficiaries of Share the Love, contributing to the rescue, adoption and transport of 50,000 animals. Their latest commercial highlights this special relationship, showing a little girl falling for a scruffy pup at an adoption event. It’s a winning blend of cause and niche marketing, an [area ASPCA](https://insights.digitalmediasolutions.com/articles/dogs-marketing-campaigns) has experience with.

[Read more](https://insights.digitalmediasolutions.com/articles/marketing-commercials-subaru)



 

 

 

 

 

 

 

 [![Subaru logo](/sites/default/files/Clients/4c_Vertical.png)](/profiles/subaru-america-inc)

 



 

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