- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=Students Design the New Holland Tractor of the Future https://www.3blmedia.com/markdownify/node/342176?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/342176?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/342176?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=Students Design the New Holland Tractor of the Future&body=ESG News from CNH https://www.3blmedia.com/markdownify/node/342176?absolute=1 "Share via email")
 
 

 [Education](/CSR-News/education)

 # Students Design the New Holland Tractor of the Future

 


 

 Sep 9, 2021 5:00 PM ET

  Campaign:  [ Local Communities](/news/campaign/local-communities)  ![](/sites/default/files/styles/carousel_2x/public/images/IED_1.png "Students from the Instituto Europeo di Design present their ideas on the tractor of the future") 

 

 ![](/sites/default/files/styles/carousel_2x/public/images/IED_2.png "Students and CNH Industrial employees discuss the various design visions for the tractor of the future") 

 

 ![](/sites/default/files/styles/carousel_2x/public/images/IED_3.png "A design student discusses his team’s vision for the future of exterior tractor design.") 

 

 

        

 

 

 



     ![](/sites/default/files/styles/carousel_thumbnail_x2/public/images/IED_1.png "Students from the Instituto Europeo di Design present their ideas on the tractor of the future")   ![](/sites/default/files/styles/carousel_thumbnail_x2/public/images/IED_2.png "Students and CNH Industrial employees discuss the various design visions for the tractor of the future")   ![](/sites/default/files/styles/carousel_thumbnail_x2/public/images/IED_3.png "A design student discusses his team’s vision for the future of exterior tractor design.")  

   

 

In cooperation with the [Istituto Europeo di Design](https://www.ied.edu/), the [CNH Industrial](https://www.cnhindustrial.com/en-us/Pages/homepage.aspx) Industrial Design team launched the initiative "Design a New Holland Tractor of the future", challenging students to transform the design of a conventional tractor using new technology and sustainable materials. The participants, divided into groups, were students from Italy, India, United States, China, Dominican Republic, Malaysia, Mexico, Spain, Taiwan, and Turkey.

The Final Presentation was held at the CNH Industrial Village in Turin, and the winning project "Desert Bee" was selected in conjunction between [New Holland Agriculture](https://agriculture.newholland.com/nar/en-us/about-us), a global agricultural brand of CNH Industrial, together with the Industrial Design team.

The project enabled the students to gain first-hand knowledge of how an industrial design team works, and it also enabled CNH Industrial to gain inspiration from their different approaches to design.



 

 

 

 

 

 

 

 [![CNH Logo](/sites/default/files/2024-01/CNH_WHITE_RGB-AREA_Black-Background.png)](/profiles/cnh)

 



 

### More from CNH

###### [A New Holland Tractor That Transformed a Community: How Mechanization Generated Hope, Growth, and Self-Sufficiency in Uganda](/news/new-holland-tractor-transformed-community-how-mechanization-generated-hope-growth-and-self)

 Apr 2, 2026 4:00 PM ET

  



###### [Case IH and Senar of Rio Grande do Sul Close Partnership for Rural Professional Training Courses in Brazil](/news/case-ih-and-senar-rio-grande-do-sul-close-partnership-rural-professional-training-courses)

 Mar 19, 2026 4:00 PM ET

  



###### [New Electric Mini Excavator and Mini Track Loader From New Holland Construction Expand Jobsite Possibilities](/news/new-electric-mini-excavator-and-mini-track-loader-new-holland-construction-expand-jobsite)

 Mar 11, 2026 10:26 AM ET

  



###### [World Engineering Day: CNH Is Responding to Evolving Needs in Specialty Farming](/news/world-engineering-day-cnh-responding-evolving-needs-specialty-farming)

 Mar 4, 2026 4:00 PM ET

  



###### [CASE Comes to CONEXPO 2026 With Big Lineup of New Machines and Technology So Crews Can Be Ready for Anything](/news/case-comes-conexpo-2026-big-lineup-new-machines-and-technology-so-crews-can-be-ready-anything)

 Mar 3, 2026 4:00 PM ET

  



###### [CNH in Top 1% of S&P Global’s 2026 Sustainability Yearbook](/news/cnh-top-1-sp-globals-2026-sustainability-yearbook)

 Feb 19, 2026 4:00 PM ET

  



###### [CNH Capital, Shepherd Compello, BNP Paribas Leasing Solutions and Swiss Re Unveil Parametric Service To Protect European Agriculture Against Extreme Weather Challenges](/news/cnh-capital-shepherd-compello-bnp-paribas-leasing-solutions-and-swiss-re-unveil-parametric)

 Feb 10, 2026 4:00 PM ET

  



###### [New Strategic Agreement Between Alma Mater and CNH for Research, Innovation, and Sustainability](/news/new-strategic-agreement-between-alma-mater-and-cnh-research-innovation-and-sustainability)

 Feb 5, 2026 4:00 PM ET