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 # A Story of Business Sustainability

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Dec 8, 2010 2:21 PM ET

  

[Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…](http://blog.taigacompany.com/blog/sustainability-business-life-environment/0/0/a-story-of-business-sustainability)

With an increasing number of companies now exploring the value [aspects](http://blog.taigacompany.com/blog/taiga-company/0/0/business-sustainability-a-merging-of-multiple-conversations) of sustainability, one might think the largest hurdle of business sustainability has been cleared. However, individual business awareness is the just the beginning of this story. The chapters that lie ahead will hopefully bring cohesion to the business community as a whole.

The countless examples making the [headlines](http://www.greenbiz.com/) everyday create the introduction to the benefits of integrating sustainability concepts into business. However, these singular examples represent only one passage. What lies beneath the surface represents the larger scope facing the future of business. 

 

Using risk as the basis of this story, there are a number of professional consulting [groups](https://psc.executiveboard.com/Members/Benchmarking/Abstract.aspx?cid=100136732) actively monitoring the likelihood, speed, and impact of shifting dynamics in the business world. Examining the top ten risks facing business, one can’t help but see sustainability concepts at the root of each risk/opportunity.

 

• Liquidity: investment dollars are less available than they were just a few years ago and investors want more than just traditional assurances.

 

• Political Trends: it has become increasingly clear that companies must understand both their direct and indirect exposure related to possible legislation [changes](http://blog.taigacompany.com/blog/taiga-company/0/0/health-care-reform-clearing-the-agenda-for-climate-change).

 

• Cost Reduction Pressures: IBM saved $26.8 million in energy expenses in 2009 as a result of company wide conservation efforts that surpassed corporate targets

 

• [Competitive](http://blog.taigacompany.com/blog/taiga-company/0/0/is-your-finger-on-the-green-consumer-pulse) Pressure: transcending lagging business sustainability measures to a pursued future value is differentiating innovative organizations from the rest of the pack. [**Click here to continue reading**](http://blog.taigacompany.com/blog/sustainability-business-life-environment/0/0/a-story-of-business-sustainability).   
  


 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*



 TAIG10733



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 



 

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