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 [Events, Media & Communications](/CSR-News/events-media-communications)

 # Social Media as Value Creation for Sustainable Businesses

 

##### Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Sep 6, 2012 12:00 PM ET

  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/julie%20024a_85.jpg "Julie Urlaub, Founder and Managing Partner of Taiga Company") Julie Urlaub, Founder and Managing Partner of Taiga Company 

 

[Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company](http://blog.taigacompany.com/blog/sustainability-business-life-environment/social-media-as-value-creation-for-sustainable-businesses)

Twitter, Facebook, LinkedIn, foursquare, blogging, the social web– we no longer just communicate; we interact. In the process, how can the wealth of information being generated by social media help us better understand business sustainability value creation?

From a business perspective, the requirements to build and maintain a sustainable business today are quite different than they were just ten years ago. The triple bottom line, also known as people, planet, profit is recognized by sustainability professionals as the the three pillars of sustainability. In essence -a process by which firms manage their financial, social and environmental risks, obligations and opportunities. Today, companies on the leading edge are evaluating the economic, social and environmental impacts that will ultimately affect profitability. Green business practices are becoming more and more the norm, as companies both large and small realize the value of integrating eco awareness and sustainability concepts into their operations and business strategies. However, because sustainability concepts and definitions are still subject to interpretation and debate, the ‘active’ engagement and dialog with stakeholders cannot be overlooked when creating shared value. [**Click here to continue reading, Social Media as Value Creation for Sustainable Businesses**](http://blog.taigacompany.com/blog/sustainability-business-life-environment/social-media-as-value-creation-for-sustainable-businesses)

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped [Taiga Company's](http://www.TaigaCompany.com) vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".*



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 



 

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