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 # Small Business Differentiator: Your Story of Sustainability

 


 

 Jun 16, 2010 11:54 AM ET

  

[Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/small-business-differentiator-your-story-of-sustainability)

Evidence has shown that stakeholder engagement is critical to a company’s ability to capitalize on its eco awareness, product stewardship, reputation, and overall business sustainability. But how are stakeholder informed of business sustainability milestones?

The rise of social media has led companies to form new relationships with their stakeholders, including investors and customers, but also employees, suppliers, NGOs and others. [Stakeholders](http://blog.taigacompany.com/blog/taiga-company/0/0/sustainability-is-enabling-business-stakeholders) are increasingly looking for authentic, transparent, two-way communication with organizations. 

 

Two questions surface: "How does a business authentically and effectively communicate their sustainable business strategies to stakeholders?" And "What corporate sustainability efforts should be shared? [**Click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/small-business-differentiator-your-story-of-sustainability).

 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*

*TAIGA7474*



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 



 

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