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 # Signs of a Shifting Sustainability Perspective

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Jul 13, 2010 5:15 PM ET

 [Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/signs-of-a-shifting-sustainability-perspective)

The exploration of sustainability concepts, particularly in business, has traditionally been a reaction to an undesirable [outcome](http://blog.taigacompany.com/blog/taiga-company/0/0/is-carbon-keeping-you-up-at-night) rather than a pursuit of value. Few organizations truly advance the sustainability conversation to unlock future business opportunities. However, positive signs in the market may offer a new sustainability perspective.

As the business world begins to emerge from economic uncertainty, our sustainability consulting finds many organizations eager to explore a more positive future. In general, we find companies have a more [optimistic](http://blog.taigacompany.com/blog/taiga-company/0/0/what-will-be-your-defining-moment-in-sustainability) outlook and are interested in capitalizing on the lessons learned over the past few years. To our delight, this has shifted the sustainability conversation from a corporate side note to a strategic value discussion. 

The [value](http://blog.taigacompany.com/blog/taiga-company/0/0/finding-business-value-in-sustainability) of business sustainability has traditionally been demonstrated when sustainability concepts are directly applied to specific areas of concern in current business processes and practices.  [**Click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/signs-of-a-shifting-sustainability-perspective).

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [***Taiga Company***](http://taigacompany.com/) *seeks to be the "oxygen for your business".*

 TAIGA7494



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 

 

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