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 [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement)

 # Sierra Hustles With GoDaddy Airo

 


 

 Oct 16, 2025 3:00 PM ET

  Campaign:  [GoDaddy Empower Spotlight Series](/news/campaign/godaddy-empower-spotlight-series)  ![GoDaddy Airo: Hustle Tough; Sierra.](/sites/default/files/2025-10/usi_asu-student_Sierra_GoDaddy_10.16.25A.png)

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At first glance, [Sierra Ryan](https://studentathlete.godaddy/sierraryan) is a Division I lacrosse player balancing the demands ofpractice, classes, and competition. But beyond the field, Sierra is also a self-taught coder and the founder of not one, but two AI-focused companies. That kind of grit and curiosity is exactly why she joined the [Student-Athlete Venture Studio](https://studentathlete.godaddy/asusavs) (SAVS), a unique program at Arizona State University (ASU) in collaboration with GoDaddy Empower, which enables collegiate athletes to become entrepreneurs and provides a proactive approach to navigating name, image, and likeness (NIL) licensing successfully.

Through SAVS, Sierra is learning how to build her personal brand and entrepreneurial future with [GoDaddy Airo®](https://studentathlete.godaddy/empowerasu). GoDaddy Airo’s AI-powered experiences help Sierra showcase her story online, own her digital presence, and prepare for what’s next.

The partnership between GoDaddy Empower and ASU is designed to give student-athletes like Sierra the resources they need to succeed in the evolving NIL era. It’s not just about endorsements – it's about entrepreneurship.

Inspired to take the first step in building your brand? **Get a .com for only $4.99 for your first year — includes Airo — at** [**studentathlete.godaddy**](https://studentathlete.godaddy/empowerasu)**.**

[*Watch Sierra’s story here.*](https://studentathlete.godaddy/sierra-youtube)

**About GoDaddy**   
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit [www.GoDaddy.com](https://studentathlete.godaddy/empowerasu).

**GoDaddy Empower Spotlight Series**

By partnering with diverse community organizations, schools, and education institutions, GoDaddy Empower helps emerging entrepreneurs of all ages and backgrounds build and grow their businesses online with free digital tools, training, and community. This article is part of the GoDaddy Empower spotlight series that shines a light on the individuals who make this unique initiative possible.



 

 

 

 

 

 

 

 [![GoDaddy Logo.](/sites/default/files/Clients/godaddy_logo.png)](/profiles/godaddy)

 



 

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