Serial radio drama, "Magic Touch", educates Ecuadorian youth

Serial radio drama, "Magic Touch", educates Ecuadorian youth

Episode 11 is now live on PCI Media Impact's YouTube Channel

Multimedia from this Release


PCI Media Impact, a non-profit organization specializing in the use of Entertainment Education to promote social change, premiers their Ecuadorian serial drama, "Toque Magico (Magic Touch)", every Wednesday on both YouTube and Facebook.  

Magic Touch was first broadcast in 2008 to promote youth awareness of gender equality and assist in the cultural elimination of inequity and prevention of violence against women.

Chapter XI: Power to the witches

Educational topic: Women empowerment

The witches win first place in the ghost hunters tournament!!! This makes the sorcerers, who came in second, very frustrated. As for Magdalena, she won the tournament for dragon taming as a pregnant witch… double triumph. Nevertheless, something is wrong with her baby and she doesn’t have anyone’s support. 

Wednesday, August 5, 2009 - 10:00am

CAMPAIGN: "Magic Touch"

CONTENT: video