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 [Sustainable Finance &amp; Socially Responsible Investment](/categories/sustainable-finance-socially-responsible-investment)

 # Scaling Impact Shouldn't Be This Hard: Lessons From the Founders of Olio, Top Tier Impact, and GoodSAM Foods

 

##### From food waste to impact capital to ethical snacking: Tessa Clarke, Alessa Berg, and Heather Terry kick off a two-part episode of grounded's It Shouldn't Be This Hard podcast

 

 

 Sep 24, 2026 8:00 AM ET

  ![3 social entrepreneus: Tessa Clatke, Alessa Berg, Heather Terry](https://3blcdn.com/styles/carousel_2x/s3/2026-09/scaling-impact_GROUNDED-WORLD_092426A_1790250421.png)

 

150 million meals shared. 80 countries connected. 0 middlemen. Behind every one of those numbers is a founder who figured out how to scale solutions the world desperately needs.

Part 1 of "Scaling Impact Shouldn't Be This Hard," the latest episode of grounded's podcast IT SHOULDN'T BE THIS HARD, is out now featuring three fierce social entrepreneurs:

- **Tessa Clarke**, Founder of Olio
- **Alessa Berg**, Founder of Top Tier Impact
- **Heather Terry**, Founder of GoodSAM Foods

**Tune in to find out:**

- Why "save the planet" doesn't sell, and what does
- How to use the "drama triangle" (victim, hero, perpetrator) to catch yourself before you play the victim
- How scaling slowly and staying profitable can undermine a broken industry faster than scaling fast

[**▶ Watch Part 1 now**](https://www.youtube.com/watch?v=bPnW-448-DQ)

Or go straight to [Apple Podcasts](https://podcasts.apple.com/us/podcast/scaling-impact-shouldnt-be-this-hard-alessa-berg-tessa/id1822247863?i=1000790366429) | [Spotify](https://open.spotify.com/episode/65ivc7NJj2Xwu0P89W7YqT?si=mr97m2EnSdGgc2KA4gdF2Q) | [Amazon Music](https://music.amazon.com/podcasts/49cbb112-2fd0-4bfc-945a-a6306ec3f917/episodes/58569cba-44ac-4c16-9e5b-201e4c3be22b/it-shouldn&apos;t-be-this-hard-scaling-impact-shouldn&apos;t-be-this-hard-alessa-berg-tessa-clarke-heather-terry-part-1)

Part 2 is coming soon. Subscribe so you don't miss it.

**About It Shouldn't Be This Hard**

IT SHOULDN'T BE THIS HARD by grounded is a podcast for business leaders, social entrepreneurs, and sustainability professionals navigating the messy, meaningful work of responsible business and conscious leadership. Co-hosted by Phil White and Heidi Schoeneck. This episode was produced by Paloma Jacome.

**About grounded**

grounded helps businesses close the gap between purpose and performance. Learn more at [grounded.world](https://grounded.world/?utm_source=3bl&utm_medium=referral&utm_campaign=pod_full_ep_14) and meet [Gaia, grounded's sustainability AI](https://grounded.world/?utm_source=3bl&utm_medium=referral&utm_campaign=pod_full_ep_14_gaia).



 

 

 

 

 

 

 

 [![Grounded World logo](/sites/default/files/2026-07/grounded-logo-light.png)](/profiles/grounded-world)

 



 

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###### [Former Ben &amp; Jerry’s CEO Matthew McCarthy Featured on ‘It Shouldn’t Be This Hard’ Podcast From Grounded World | Part 2](/news/former-ben-jerrys-ceo-matthew-mccarthy-featured-it-shouldnt-be-hard-podcast-part-2)

 Jul 21, 2026 8:00 AM ET

  



###### [Former Ben &amp; Jerry's CEO Matthew McCarthy Featured on "It Shouldn't Be This Hard" Podcast From Grounded World](/news/former-ben-jerrys-ceo-matthew-mccarthy-featured-it-shouldnt-be-hard-podcast-grounded-world)

 Jul 13, 2026 2:30 PM ET