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 [Events, Media & Communications](/CSR-News/events-media-communications)

 # Robbie Lock Named Executive Director, 3BL Association

 


 

 Nov 5, 2018 8:55 AM ET

  ![](/sites/default/files/styles/carousel_2x/public/images/robbielock.jpeg) 

NORTHAMPTON, Mass., November 5, 2018 /3BL Media/ -- [3BL Media](http://3blmedia.com), the world’s leading communications partner for purpose-driven organizations, has appointed Robbie Lock as executive director of the [3BL Association](http://www.3blassociation.com). Formerly the Corporate Responsibility (CR) Association, the 3BL Association builds peer-to-peer collaboration to support and elevate corporate responsibility and sustainability leadership, through professional development and sharing best practices.

Supported by 60+ leading brands, the 3BL Association’s new name pays homage to the Triple Bottom Line – people and planet alongside profits. The association aims to provide the knowledge, network, and resources for CR and sustainability professionals to embed strategy, execute programs, demonstrate value, and effectively communicate programs and initiatives internally and externally.

“We are thrilled to bolster our leadership team with Robbie Lock, who shares our enthusiasm about the role business is playing in addressing critical environmental, social and governance challenges that are impacting our communities and planet,” said Shana Deane, CEO of 3BL Media. “Robbie is a natural convener who will drive engagement among change-makers inside brands that are making a difference so we can share the knowledge for scale.”  
  
As a consultant and in-house manager for Fortune 500 companies including HP Inc., FedEx, and VF Corporation, Lock advanced business and social value through sustainability strategies, programs, and communications. Lock also enabled the city of New York to pursue waste-diversion goals through leading and scaling a zero-waste, public-private partnership across 1,700 public schools.

“Throughout my career, I’m proud to have worked with diverse stakeholders – from electricians to executives – to achieve sustainability goals. I look forward to partnering with 3BL Association members to help them achieve theirs,” said Lock.

Lock assumed the post during 3BL Forum, the annual Brands Taking Stands conference in Washington, D.C. His duties will include management of working groups on topics from Ratings & Rankings to Brand & Reputation while soliciting feedback from members on additional professional development needs.

**For more information on joining the 3BL Association, [click here](http://www.3blassociation.com/get-involved/join-the-association).**

**About [3BL Media](https://3blmedia.com)**  
3BL Media is the world’s leading communications partner for purpose-driven organizations. Through content distribution, multimedia promotion and hands-on learning experiences, we connect organizations to an unrivaled audience that is passionate about sustainable business.

**About [3BL Association](http://www.3blassociation.com/about)**  
Formerly the Corporate Responsibility Association, we are now the 3BL Association. The Association will continue to convene leaders and build peer-to-peer collaboration through the 3BL Forum, Brands Taking Stands newsletter, digital events and influential speakers. To support and elevate your corporate responsibility and sustainability leadership, 3BL Association will also continue to produce professional development and thought-leadership content to share best practices, celebrate progress and collectively solve issues vexing to CR and sustainability professionals.

**CONTACT**  
Dave Armon, CMO  
3BL Media  
+1 (802) 444-0177





 

 

 

 

 

 

 

 [![3BL Logo](/sites/default/files/2023-06/3BL%20FULL%20LOGO_MIDNIGHT_MEDIUM.png)](/profiles/3bl)

 



 

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