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 # Rethinking ‘Business as Usual’

 


 

 Jun 8, 2010 4:30 PM ET

 [Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/rethinking-business-as-usual)

The economic challenges of the past few years brought a significant refinement and refocus to business. Many organizations found themselves taking uncommon and sometimes drastic measures to simply stay in business. Despite the talk of stabilization and the hopes of many companies out there, it is not back to ‘business as usual’.

Our professional consulting experience leads us to believe that the business world has changed significantly over the last few years. The economic crisis simply enhanced an already growing spotlight on business and global expectations for ‘sustainable’ [corporate](http://blog.taigacompany.com/blog/taiga-company/0/0/why-expect-more-from-green) action.

Many of the leading organizations we work with in our sustainability consulting are now embracing business sustainability as a common platform to build more than just a ‘green’ business reputation. Business [profitability](http://blog.taigacompany.com/blog/taiga-company/0/0/business-profitability-driving-sustainability), a traditional driving factor in business, is now becoming [integrated](http://blog.taigacompany.com/blog/taiga-company/0/0/whats-the-bottom-line-of-sustainability) with more and more business sustainability concepts. [**Click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/rethinking-business-as-usual).

 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*

 

TAIGA7273  
  
  




 

 

 

 

 

 

 

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