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 # Reducing Energy Usage in Buildings

 


 

 Oct 11, 2011 2:00 PM ET

  Campaign:  [We See a Better World](/news/campaign/we-see-better-world) When Mother Nature turns up the heat, Huntsman aims to help buildings stay cool—and colorful—thanks to a solar reflectance technology developed by Huntsman Pigments called ALTIRIS® pigment. The pigment, used in paint formulations for metal, clay and concrete roofing systems, is designed to help reduce energy usage in color applications by reflecting the damaging rays of the sun.

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